Dr. Reddy's - Group Brand Manager - Vaccines

Key Responsibilities:

- Go-to-Market & Launch Strategy: Develop and execute launch plans, brand positioning, market segmentation, and launch readiness initiatives.

- Brand Management: Drive brand strategy, annual brand plans, marketing campaigns, and long-term business growth.

- HCP Engagement: Build disease and vaccine awareness through targeted HCP engagement, KOL interactions, and scientific communication.

- Omnichannel Marketing: Lead integrated digital and offline campaigns to enhance customer engagement and marketing effectiveness.

- Market Access & Business Growth: Identify market opportunities, address access barriers, and drive vaccine adoption and commercial performance.

- Market Insights: Analyze market trends, customer insights, competitor activities, and business performance to refine marketing strategies.

- Cross-functional Collaboration: Work closely with sales, medical affairs, regulatory, market access, and supply chain teams to ensure seamless launch execution.

- Compliance: Ensure all marketing and promotional activities adhere to applicable regulatory requirements and ethical standards.

Qualifications & Experience:

- MBA in Marketing or a relevant postgraduate qualification.

- Experience in pharmaceutical marketing, brand management, and new product launches, preferably in vaccines.

- Strong expertise in go-to-market strategy, omnichannel marketing, stakeholder management, and business planning.

- Proven ability to lead cross-functional initiatives and deliver business results.

Key Objective:

- Successfully launch and establish the Dengue vaccine in India by driving awareness, market development, appropriate vaccine adoption, and sustainable business growth.