SCOPE OF WORK:

Drive revenue from the B2C/B2B ecosystem of Channel Partners across the entire country. Continuously work on Digital transformation journey to improve existing products or build new products for partners. Introduce new models of channel development and engagement. Overall responsible for channel wise sales revenue, partner ROI, service to partner and NPS.

ROLE & RESPONSIBILITIES:

Channel Development:

- Introduce new digital technologies to scale the partner channel ecosystem and Operations.

- Digitally transform the current processes and ways of working like partner portal, digital onboarding, corporate portal etc.

- Develop new channel management models like Master Franchise, Rural franchise, Key Accounts etc.

- Define and implement channel segmentation, value proposition and acquisition strategy.

- Conduct in-depth research to identify new market opportunities and consumer preferences to run Geo-based expansion strategy for the franchise channel.

Partner Management & Engagement:

- Responsible for key channel metrics for partner management like revenue, ROI, partner SLA management, compliance, partner training and channel NPS.

- Defining and driving engagement program for B2B and B2C channel partners to improve operational efficiency.

- Closely work with Sales Heads on the GTM and Channel Activation Strategy and roll out channel wise activation programs to drive sales.

- Run Special Key Account Management programs for top clients.

- Define and monitor Key partner performance KPIs like NPS, store operations, brand guideline, compliance, complaints etc.

- Driving productivity of channels (B2C and B2B) via different business propositions and programs.

Partner Development:

- Onboard new partners and responsible for creating and implementing post onboarding partner success journey.

- Use digital properties given to franchise for enabling DIY marketing tools like partner portal, AI/ML recommendation engine usage, OBD, GMB, SNS.

- Staging the channel partners in different buckets basis the aging of the channel partners and defining the growth plan through market support for each category, like Matured vs Maturing vs. newly onboarded.

- Building new avenues for growth, sustaining the existing ones and responsible in bringing in revenues for franchise partners.

- Ensure the benchmark level of skilling of the partner and its employees.

Channel Activation:

- Design and execute annual channel activation roadmap across tier 1/ 2/ 3 and rural cities.

- Budget management and promotional spending to maximize ROI and budget efficiency.

People management:

- Hire, Develop, Coach and Lead successful team leaders with high-quality personnel to deliver profitable growth.

- Motivate and Mentor diverse team to achieve key performance targets.

WHAT WE ARE LOOKING FOR:

Experience: 10 to 12 years.

Qualification Background: MBA from a reputed business school.

Prior Experience/Background:

- Minimum of 5 years of experience dealing with franchisee/retail/distributors business management.

- Experience in designing and implementing tech enabled partner management programs.

- Preferred Industry: QSR, Retail, Telecom, Tyre, Consumer Durables, FMCG, etc.

- Stint in sales is preferred.

COMPETENCIES:

- Ability to manage and handle multiple tasks.

- Outstanding problem-solving skills.

- Exceptional attention to detail.

- Result oriented.