Dot & Key Wellness - Deputy General Manager - Brand

Job Title: Deputy General Manager - Brand

Company: Dot & Key Skincare

Location: Kolkata, West Bengal, India (On-site)

Industry: FMCG Cosmetics (Preferred Experience)

Responsibilities:

- Brand Positioning & Consumer Insights: Analyse brand positioning in the market, leveraging consumer insights to guide strategies that elevate the brands presence and growth.

- Vision & Mission: Shape and communicate the brands vision and mission to ensure consistency across all initiatives and teams.

- Strategic Planning & Execution: Translate brand elements into actionable plans and go-to market strategies that drive performance and growth.

- Team Leadership: Lead a team of marketing professionals working on brand initiatives, providing mentorship, support, and alignment to meet brand goals.

- Creative Development: Oversee creative development, ensuring campaigns and content effectively engage the target audience and inspire action.

- Market Analysis: Establish performance specifications, cost and pricing parameters, and market applications, while estimating sales potential.

- Campaign Performance: Measure, analyse, and report the performance of all marketing campaigns, assessing ROI and KPIs to ensure effectiveness and alignment with business objectives.

- Market Research: Monitor market trends, consumer behavior, and competitors activities to identify opportunities and threats in the marketplace.

- Advertising & Marketing: Oversee the execution of ongoing marketing and advertising activities, ensuring alignment with brand objectives.

- Product Distribution: Monitor product distribution channels and consumer reactions to ensure brand consistency and product performance in the market.

- Growth Strategy: Develop and implement innovative strategies to drive brand growth, expanding market share and consumer loyalty.

- Omnichannel Initiatives: Lead the ideation and execution of omnichannel strategies to create compelling customer propositions, aligned with category ambition and brand direction.

- Cross-functional Alignment: Align internal teams and stakeholders around the brands strategic direction, ensuring unified tactics and consistent messaging across all touchpoints.

- Proven Brand Expertise: Proven experience in developing and executing brand and marketing strategies, with a track record of success in FMCG, particularly within the cosmetics industry.

- Campaign Development: Demonstrated ability to identify target audiences and create effective, results-driven campaigns that resonate with consumers.

- Marketing Mix Mastery: Strong understanding of the full marketing mix, including digital, social media, content, and traditional advertising channels.

- Analytical & Creative: Strong analytical skills paired with creative problem-solving abilities to drive innovative campaigns.

- Business Analyst: Expertise in data analysis and utilizing metrics to inform decisions, ensuring marketing activities are aligned with business goals and P&L.

- Communication Skills: Exceptional written and verbal communication skills, with the ability to present insights and strategies to executives and key stakeholders.

- Trend Awareness: Up-to-date with the latest marketing trends, tools, and best practices to drive brand innovation.

Qualifications:

- 10+ years of experience.