Dot & Key Wellness - Assistant Brand Manager

About the job:

Assistant Brand Manager

Location: Mumbai

Reports To: DGM- Brand

Type: Full-Time

Responsibilities :

- Analyse brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Engage with the marketing team in executing strategic brand initiatives

- Oversaw the creation of action-driven creative assets to engage and convert the target audience.

- Establish performance specifications, cost and price parameters, market applications, and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

- Monitor market trends, research consumer markets, and competitors activities.

- Oversee new and ongoing marketing and advertising activities.

- Monitor product distribution and consumer reactions.

- Devise innovative growth strategies.

- Align the company around the brands direction, choices, and tactics.

- Lead ideation and execution of Omnichannel initiatives to create strong customer propositions for company in line with category ambition.

Qualifications :

- Candidates should have a minimum experience of 3 to 6 years.

- Preferred experience in the beauty or skincare industry.

- Must have basic experience with Direct-to-Consumer (D2C) business models.

- Proven experience with performance marketing and e-commerce advertising.

- Good to have experience in Social Media Management and Influencer Marketing.

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.

- Experience in identifying target audiences and devising effective campaigns.

- Excellent understanding of the full marketing mix.

- Strong analytical skills partnered with a creative mind.

- Data-driven thinking and an affinity for numbers.

- Outstanding communication skills.

- Up-to-date with latest trends and marketing best practices.

- Degree in marketing or a related field.