Donovan Apparels - Manager - Digital Marketing & Search Engine Optimization

CTC Offered : 15-18LPA

About the Role:

We are hiring a hands-on Digital Marketing & SEO Manager to own growth for our D2C brand across Meta Ads + Google Ads, while simultaneously building a strong SEO-led organic growth engine. This role requires someone who is performance-driven, analytical, and execution-oriented-capable of running campaigns, improving conversion rates, and driving scalable revenue profitably. You will take ownership of the complete funnel: traffic - conversion - repeat - profitability, with clear KPIs and weekly performance reviews.

Key Responsibilities:

1) Performance Marketing Ownership (Meta + Google):

- Meta Ads (Facebook/Instagram)

- Build and manage campaign structure across:

- Prospecting / Acquisition (interest, broad, lookalike)

- Retargeting (view content, ATC, initiate checkout)

- Catalog / DPA (Advantage+ Shopping / catalog sales)

Optimize for:

- ROAS, CAC/CPA, CTR, CPM, CVR, AOV, MER

Handle:

- Budget planning and scaling rules (horizontal/vertical scaling)

- Creative testing framework (hooks, formats, audiences, angles)

- Offer testing (bundles, coupons, thresholds, COD messaging)

- Placement strategy and performance breakdown (Reels/Feed/Stories)

- Google Ads (Search / Shopping / PMax)

Own and optimize:

- Search campaigns (brand + non-brand)

- Shopping / Performance Max

- YouTube/Discovery (if relevant)

Manage:

- Keyword strategy (high intent, competitor, category)

- Bidding strategy, negative keywords, search term mining

- Merchant Center hygiene and product feed optimization

- Landing page alignment for higher Quality Score & CVR

2) Tracking, Attribution & Analytics (Non-Negotiable)

Ensure correct setup and ongoing maintenance for:

- GA4 events, conversion tracking, UTM structure

- Google Tag Manager (events, triggers, debugging)

- Meta Pixel + CAPI (basic understanding required)

Diagnose tracking issues:

- Conversion mismatches, attribution drop, pixel learning impact

Build and maintain dashboards:

- Weekly + monthly reporting in GA4 / Looker Studio / Google Sheets

Create actionable insights on:

- Channel performance, cohort behavior, funnel drop-offs, customer quality

3) SEO Ownership (Organic Growth Engine)

Technical SEO

Improve website SEO health:

- Indexing, crawl issues, sitemap/robots, canonical, schema

- Core Web Vitals improvement (page speed, LCP/CLS)

- Resolve duplicate content and thin pages common in e-commerce

- Work with developer/agency to implement fixes quickly

- On-Page + Content SEO

Own keyword research strategy for:

- Collection pages, product pages, blog content, informational pages

- Create SEO content plan:

- Content calendar, briefs, internal linking plan

Improve:

- Meta titles/descriptions, headers, content structure, FAQs

Track:

- Rankings, impressions, clicks, conversions from organic

4) Conversion Rate Optimization (CRO) - Revenue from Same Traffic

Optimize key pages:

- Home, collection pages, product pages, cart, checkout

Improve CVR using:

- Better product messaging, trust elements, sizing guidance, reviews, FAQs

- UX improvements and landing page testing

- Run A/B tests (structured experimentation):

- Page layout, CTA, offer placement, product image order, bundles

5) Retention Growth Support

Support repeat purchase growth by collaborating with CRM team (if any) on:

- Email/WhatsApp flows (welcome, abandon cart, post-purchase, winback)

- Provide audience insights for remarketing and retention campaigns

Required Skills & Experience:

- 5-7+ years experience in D2C / E-commerce performance marketing

Strong hands-on expertise in:

- Meta Ads Manager (campaign structure + scaling)

- Google Ads (Search + Shopping + Performance Max)

- GA4 + Google Tag Manager (event tracking, debugging)

- SEO (technical + on-page + content strategy)

Strong analytical ability:

- Can read numbers and take decisions fast

Strong communication and execution:

- Works independently and delivers weekly outcomes