I. Introduction Manager - Performance Marketing (Retention) to own all User Retention Marketing initiatives while being responsible for the end-to-end experience from planning, implementation, monitoring, analysis to iteration. II. Responsibilities - Plan, design, execute, monitor, analyze and iterate all Performance Marketing based Retention activity across Google, Facebook, Twitter, OTT Channels, Affiliate Channels, Referral Channels and ASO. - Design customer lifecycle from acquisition to handholding to retention, with intervention to grow transacting customer and revenue. - Design, launch & manage Customer Loyalty program as part of Retention activities. - Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence. - Measure and report performance of all Performance Marketing campaigns, and assess against pre-decided KPIs. - Optimize campaigns to improve Cost per Depositor, Depositor Rates, Post Depositor performance, among others. - Closely measure and monitor effect of campaigns on app engagement metrics such as Conversions and DAU on a regular basis. - Manage all the programmatic campaigns - from ideation to media planning and optimization. - Identify trends and insights and optimize spend and performance based on the insights. - Collaborate with internal teams to create and optimize landing pages and user funnels. - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. - Participate and provide inputs in Non-Traditional Marketing activities including Content Marketing, Influencer Marketing, SEO and SMM. III. Profile Requisites - MBA or / B.Tech. or equivalent degree from premier institute. - 2+ years of relevant experience. - Good verbal and written communication skills. - Direct experience in designing and launching digital media campaigns on Google UAC, DV360 and Facebook. - Direct experience of using analytics tools and platforms like Branch, Appsflyer, MoEngage, CleverTap, Google AdWords. - Should have the ability to prioritize, meet deadlines and be adaptable and focused. - Strong orientation towards data gathering, problem solving, experimenting, and iterating with the results, to arrive at the right solution. - Customer centric and problem-solving mindset. - Strong Mental Arithmetic Aptitude - Logical reasoning Aptitude

Delhi

Noida

Faridabad

Dodo Skills - Manager - User Retention/Retention Marketing 

Job Description for Dodo Skills - Manager - User Retention/Retention Marketing  in Dodo Skills India Private Limited in  Delhi Noida Faridabad for (2-6) years of experience. Apply Now!