About the Role:

Doceree builds AI-powered products for the pharmaceutical and healthcare marketing ecosystem. Nine products. One platform. Audiences spanning HCPs, payers, patients, and publishers.

We are looking for a Senior Manager of GTM Strategy to own go-to-market execution across all nine products in our portfolio. This is a builder role, not a coordinator role. You will design campaigns from the ground up, align them across PR, social, content, and growth, and track performance against the outcomes that matter.

If you want to do one thing well for one product, this is not the right role. If you want to run GTM for an AI platform that is reshaping how pharma reaches doctors, this is.

What You Will Own:

GTM Planning

- Build and maintain a rolling GTM calendar across all nine Doceree products: RepTwin, co-pay.com, NEXT, CIS, ABM, Premium Programmatic, POC, Spark, POD, and Admanager

- Develop campaign briefs for each product launch, update, or market moment, covering positioning, audience, channels, and success metrics

- Map GTM phases from pre-launch through in-market and translate them into coordinated workstreams

Campaign Execution

- Drive campaign delivery across PR, social, content, and growth, owning the connective tissue between functions

- Brief and direct internal content and design resources; manage external agencies or freelancers as required

- Coordinate with the enablement team to ensure sales-facing assets, messaging, and training materials are aligned to each GTM push

- Manage lead-gen and growth initiatives tied to product GTMs, including paid, organic, and event-led programs

PR and Communications

- Work with the communications lead to identify earned media opportunities tied to product and company milestones

- Support executive positioning programs aligned to product GTMs, including bylines, podcast pitches, and speaking submissions

- Coordinate press activity around product launches and industry events

Social and Content

- Develop social media campaign arcs that run alongside product GTMs across LinkedIn, X, and other relevant platforms

- Ensure campaign messaging is consistent from press release to social post to sales deck

- Brief the content team on long-form assets (thought leadership, case studies, reports) that support ongoing GTM narratives

Tracking and Reporting

- Build and own a GTM tracker that gives leadership real-time visibility into campaign status, channel performance, and pipeline impact

- Report campaign results against defined KPIs on a bi-weekly basis

- Identify what is working, what is not, and make a call on where to double down or pull back

Who You Are

- You have 8 to 10 years of experience in B2B marketing, ideally in healthtech, medtech, adtech, or a similarly complex product environment

- You have run multi-product GTM campaigns, not just assisted with them

- You understand how PR, social, content, and growth intersect and can direct across all four without needing to be a specialist in each

- You are comfortable with ambiguity and work well in a fast-moving, founder-led environment

- You build trackers and dashboards that people actually use

- You write well enough to brief, edit, and pressure-test campaign copy

- You have worked with sales teams and know what sales enablement actually means in practice

- Bonus: familiarity with pharmaceutical marketing, HCP audiences, or programmatic advertising

Tools and Stack

You will work across a combination of platforms depending on campaign type. Familiarity with the following is expected or quickly acquirable:

HubSpot or equivalent CRM and marketing automation, LinkedIn Campaign Manager, project and campaign tracking tools (Notion, Asana, or similar), Google Analytics and UTM-based attribution, and basic design briefing skills (Canva, Figma, or working with a designer).