Role : Senior Manager/Associate Director Product Marketing

About Doceree :

Doceree is the worlds only AI-powered Operating System for healthcare marketing. We aim to be a catalyst for change, improving healthcare by enabling more meaningful interactions with HCPs. Our patented AI brings deeper context to every HCP touchpoint-understanding who HCPs are, what theyre exploring, how they engage, and when they make decisions, all in a privacy-compliant way. With this enriched context, every message becomes clearer, more relevant, and more likely to drive better healthcare outcomes.

In our journey of 6 years, we have earned four patents for innovation and even won a Silver award at the Cannes Lions, one of the worlds top advertising honors. Over the years, weve also had the opportunity to work with 115+ pharma companies and collaborate with 30+ media publications, 150+ EHR platforms, 2,000+ publisher networks, and 35+ hospitals and health systems. Our ecosystem connects us with more than 6 million verified doctors worldwide. Today, Doceree operates across 25+ countries, with teams based in New Jersey, London, and India.

Our Core Belief :

Technology can connect the fragmented healthcare ecosystem to deliver information when it is most needed to improve patients' outcomes.

We are expanding our footprints across the globe and enhancing our services, offering, and developing new products and solutions to address the unmet needs of industry. Doceree is operating in 25+ countries currently with offices in US, UK and India.

About The Job :

Position Title : Senior Manager/ Associate Director - Product Marketing

Department/Function : Strategy

Job Scope : Global

Location : Noida Sec 129

Work Setting : WFO (5 days a week)

Role Overview :

As a Senior Manager/ Asst. Director - Product Marketing strategist, you will lead product marketing initiatives across new and existing products. Your shall drive the product positioning, product/sales pitch and content strategy around the same. Youll provide GTM support, create compelling messaging, support sales enablement, conduct market research, and support campaigns that generate qualified leads and elevate brand visibility. He/ she shall be driving competitive intelligence (direct and indirect). This role requires close collaboration across leadership and cross-functional teams.

Product Positioning, Portfolio Strategy & Commercialization :

- Own the strategic positioning, messaging architecture, and commercialization strategy for Doceree's product portfolio.

- Define differentiated value propositions and market narratives that align product capabilities with customer needs, industry trends, and business objectives.

- Own marketing strategy for new/ existing product launches, feature releases, market expansions, and strategic initiatives.

- Develop product adoption frameworks and growth strategies to accelerate market penetration, customer acquisition, and revenue impact.

- Serve as the strategic bridge between Product, Sales, Marketing, and Leadership to ensure alignment on product vision, customer value, and market opportunities.

Market Intelligence, Customer Insights & Strategic Research :

- Lead primary and secondary market research initiatives to identify emerging market opportunities, customer needs, competitive threats, and whitespace opportunities.

- Develop deep understanding of healthcare, pharmaceutical, AdTech, and AI ecosystems to shape product strategy and market positioning.

- Translate market intelligence, customer feedback, and industry trends into actionable recommendations for product roadmap, GTM priorities, and growth investments.

- Build market opportunity assessments, segmentation frameworks, and strategic insights that support leadership decision-making.

Sales Enablement & Revenue Acceleration :

- Build strategic sales enablement programs that equip commercial teams with compelling narratives, competitive differentiation, customer insights, and value-selling frameworks.

- Develop and maintain executive-level sales assets including strategic pitch narratives, solution playbooks, battlecards, product decks, customer success stories, and objection-handling frameworks.

- Partner with Sales Leadership to identify adoption barriers, improve win rates, and strengthen product-market fit across customer segments.

- Ensure product messaging remains consistent and competitive across all customer-facing touchpoints.

Competitive Strategy & Market Leadership :

- Establish a formal competitive intelligence function that tracks competitor positioning, pricing models, product evolution, partnerships, acquisitions, and GTM strategies.

- Develop strategic response frameworks and differentiation strategies to strengthen Doceree's market leadership.

- Identify category creation opportunities, emerging industry narratives, and market whitespace that can drive long-term competitive advantage.

- Regularly brief leadership and commercial teams on market dynamics, risks, opportunities, and strategic recommendations.

Cross-Functional Leadership & Strategic Influence :

- Lead cross-functional planning and alignment across Product, Sales, Growth, Customer Success, PR, and Executive Leadership teams.

- Drive strategic discussions around market expansion, customer acquisition, product adoption, and portfolio growth.

- Support and contribute to GTM operating rhythms, business reviews, and performance dashboards to provide leadership visibility into product marketing effectiveness.

- Champion a data-driven culture by sharing insights, frameworks, best practices, and strategic recommendations that improve business outcomes.

Requirements :

- 8+ years of experience in product marketing, ideally in healthtech, martech, or SaaS environments.

- Excellent communication and storytelling skills, with an ability to translate complex products into simple, compelling messages.

- Strong experience with sales enablement and B2B marketing materials.

- Good experience in leading cross-functional collaboration and with leadership team.

- Experience in market research and competitive analysis.

- Self-starter who thrives in a fast-paced, global team.

Doceree India Benefits :

Below are the competitive benefits that will be provided to the selected candidates basis their location.

- Competitive Salary Package

- Generous Leave Policy

- Flexible Working Hours

- Performance-Based Bonuses

- Health Care Benefits

Doceree DEI Vision & Mission :

Doceree DEI (Diversity, Equity & Inclusion) is to create and sustain a one team culture globally with a mission to provide equal opportunity to people from diverse social, cultural, physical and psychological backgrounds and do not discriminate on the basis of race, colour, religion, national origin, sex, age, citizenship status, disability status, genetic information, sexual orientation, or gender identity or expression of an otherwise qualified individual, or membership in any other class protected by applicable law.

Doceree fosters an inclusive culture by inculcating a sense of belonging within our ONE team through appropriate behaviours, policies and systems, while also being fair to one and all. To support this Doceree has taken formal strides with a 5C model and 4E's pledge, to ensure, encourage and exhibit our commitment to DEI, and move towards our DEI vision. Please click to know more details - Doceree Progresses Diversity, Equity and Inclusion in the Workplace.

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