Job Summary:

Spearhead the Loyalty Program, Referral Program, & Subscription based products to drive overall retention & engagement of DMI Finance App.

PRINCIPAL ACCOUNTABILITIES:

1.Loyalty Program Management:

- Take full responsibility for the loyalty program including accrual, redemption, & customer engagement

- Manage & oversee coin accrual rules, redemption flows, and reward catalogue upkeep.

- Manage & execute campaigns to increase loyalty participation, repeat engagement, and daily habit formation.

- Coordinate with vendors for reward fulfilment, catalogue expansion, and category performance.

- Track loyalty KPIs such as coin burn rate, redemption %, active users, and repeat earners.

2. Referral Program:

- Launch the first ever referral program for DMI Finance - ideate, conceptualize, execute, and deliver growth

- Manage day-to-day execution of the referral program including incentive logic, journey flows, and communication.

- Partner with Product & Tech to optimize referral conversion funnels and reduce friction.

- Monitor referral abuse/fraud patterns and strengthen system controls.

- Run in-app and communication-led campaigns to increase referral share rate and conversion.

- Track referral metrics including shares, installs, conversions, and CAC reduction.

3. Subscription & Monetization Products:

- Lead execution and growth of subscription-led offerings (standalone insurance, value-added packs, services, etc.).

- Analyze performance of subscription funnels and drive improvements in conversions and renewals.

- Coordinate with partners to manage product features, pricing updates, and campaign execution.

- Optimize placements, promotions, and user journeys to increase subscription uptake.

- Track revenue KPIs, partner contributions, and LTV from subscription cohorts.

4. Campaign Management:

- Manage & execute lifecycle campaigns for loyalty, referrals, and subscriptions.

- Build segmentation-led targeting for high-impact engagement.

- Conduct A/B tests for messages, incentives, and in-app placements to drive higher conversions.

5. Analytics & Reporting:

- Use tools like Webengage, firebase, playstore or equivalent for performance tracking and insights.

- Generate actionable insights from user data to inform future growth and engagement strategies.

- Present detailed reports on KPIs, campaign effectiveness, and strategic recommendations to senior leadership.

- Conduct A/B testing to optimize user journeys and conversion funnels

- Leverage data analytics for customer segmentation and personalized user experiences

- Creative comprehensive dashboards with the help of analytics team to measure all app growth, activation, and reactivation trends

Qualifications:

- 3-5 years of post-MBA experience in a digital tech company working in digital growth, app marketing, or product growth role

- Must have experience of building and management loyalty & referral programs for a consumer tech company

- Must have knowledge of the following tools- WebEngage/ MoEngage/Clevertap, Adobe/Google Analytics, Google Playstore/Firebase etc., SQL, Tableau etc.

Work Experience:

- Strong experience in Growth Hacking, Customer Lifecycle Management & Digital Marketing Campaigns

- Knowledge of end-to-end campaign management on CDP tools like webengage & performance management

- Experience in running loyalty & referral programs along with its P&L management

- Ability to effectively communicate across stakeholders across functions and positions

- Strong Analytical Skills & business acumen