Description:

Job Summary:

Drive successful implementation, optimization, and adoption of growth marketing and engagement technologies to enhance user experience, customer communication, retention, and app engagement.

Principal Accountabilities:

1. Martech Integrations & Implementation:

- Lead end-to-end implementation of marketing automation tools (e.g., WebEngage, Appsflyer) and future engagement platforms.

- Ensure all integrations function as expected, troubleshoot issues, and coordinate with tech teams for resolutions.

- Collaborate with external partners to adopt best practices and leverage full platform capabilities.

- Implement new initiatives in alignment with growth objectives and monitor their success.

2. Monitoring & Performance Tracking:

- Track integration performance and engagement campaigns at daily, weekly, and monthly intervals.

- Manage and report on all user funnels, engagement metrics, and campaign performance.

- Identify gaps or anomalies in data capture, reporting, and automation workflows.

- Ensure timely reporting of KPIs and provide actionable insights to the growth and product teams.

3. Collaboration & Stakeholder Management:

- Work closely with internal tech, product, and marketing teams to deliver projects with technical dependencies.

- Coordinate with external platform partners to address issues, optimize workflows, and implement new features.

- Act as the bridge between business needs and technical implementation to ensure seamless execution.

4. Process Optimization & Knowledge Sharing:

- Document processes, best practices, and integration workflows for internal teams.

- Train and guide teams on the effective use of marketing technology platforms.

- Continuously explore new tools and features that can improve engagement and automation efficiency.

Qualifications:

- B.Tech along with MBA from Tier1/2 college

- Relevant certifications in Martech tools, CDPs, or marketing automation platforms are a plus.

- Must have knowledge of the following tools- WebEngage/ MoEngage/Clevertap, Adobe/Google Analytics, Google Playstore/Firebase etc., SQL, Tableau etc.

Work Experience:

- 4 - 6 years of experience in marketing technology, growth automation, or related roles.

- Hands-on experience with tools like WebEngage, Appsflyer, CDPs, and engagement platforms.

- Proven experience in integration implementation, monitoring, and optimization.

- Strong collaboration skills to work with tech teams, external partners, and business stakeholders.