DLF - Assistant General Manager - Brand Marketing - Super Luxury Segment

Profile Summary

Drive brand positioning and bespoke marketing initiatives for the super luxury residential portfolio, with a strong focus on curating exclusive events and experiences for UHNI clientele.

The role requires deep understanding of luxury lifestyle ecosystems, working with top agencies, and collaborating with international consultants to deliver cutting-edge marketing campaigns.

Key Responsibilities

- Conceptualize and execute bespoke events and brand activations targeting UHNI customers.

- Partner with leading agencies, international consultants, and luxury collaborators to deliver world-class campaigns.

- Design and implement innovative marketing strategies to strengthen the super luxury brand positioning.

- Ensure consistency of brand messaging across all touchpoints, aligned with global luxury standards.

- Provide strategic insights on market trends, competitor landscape, and customer preferences in the UHNI segment. Minimum Requirements -

- 8-15 years' experience in luxury marketing, preferably from luxury automobile (corporate office), alco-bev companies, or luxury lifestyle brands.

- Proven track record in UHNI-focused events, experiential marketing, and luxury partnerships.

- Strong network with global agencies, consultants, and luxury ecosystem partners.

- Exceptional communication, creativity, and project management skills.

Sophisticated brand sensibility with ability to engage UHNI audiences.

Budget : 35-45 LPA