Diversified Business Solutions - Specialist/Lead - Marketing

Specialist/Lead - Marketing

Description:

We are looking for a proactive and detail-oriented Marketing Specialist to support and execute marketing initiatives that drive brand visibility, campaign effectiveness, and sales enablement.

- Manage and maintain the marketing and sales funnel using Zoho CRM or equivalent platforms

- Ensure CRM data accuracy, hygiene, and proper documentation across all stages

- Support workflow automation and process optimization within CRM systems

- Assist in planning, executing, and tracking marketing campaigns across email, website, and digital channels

- Monitor and analyze campaign performance metrics such as open rates, click-through rates, engagement, and conversions

- Prepare campaign reports and insights to support data-driven marketing decisions

- Coordinate with internal teams to ensure timely execution of marketing initiatives

- Create, update, and manage marketing and sales collateral including presentations, brochures, case studies, proposals, solution decks, and pitch materials

- Support content development efforts such as blogs, newsletters, emailers, and website updates

- Ensure brand consistency across all marketing communications and materials

- Document customer use cases, testimonials, and success stories for marketing and sales enablement

- Assist in managing social media calendars and supporting organic social media initiatives

- Support website content updates, SEO basics, and landing page coordination

- Conduct basic market and competitor research to support campaign planning and positioning

- Assist in event marketing activities such as webinars, virtual events, and industry forums

- Collaborate with sales teams to align marketing activities with business objectives

Qualifications & Requirements:

- Masters degree in Business, Marketing, or a related field

- 3+ years of experience in B2B marketing, marketing operations, or sales support

- Prior experience in EdTech or SaaS environments is preferred

- Hands-on experience with Zoho CRM or similar CRM tools is essential

- Strong written and verbal communication skills

- High attention to detail with strong organizational and documentation abilities

- Self-motivated, adaptable, and comfortable working in a fast-paced environment