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Job Summary- In this role, you will be responsible for formulating Disney + Hotstar's Entertainment Ad sales proposition on the back of external market intelligence and internal user growth and product/ content innovations. About the team- The Entertainment PRS team is responsible for developing the overall monetization strategy for Entertainment on D+H, which includes - supply forecasting, pricing and packaging, and overseeing the ads delivery. Additionally, the team also contributes towards developing Annual Operating Plan and Long-Range Planning through analysis of market trends and internal data. Reporting To - Entertainment PRS Head Key Responsibilities- Establish Disney + Hotstar's as a platform of choice for Advertisers - Take charge of ensuring Hotstar remains the platform of choice for advertisers and agencies with innovative ad formats - Managing multi-stakeholder environment for ensure we keep pace with the changing demands of the digital advertising industry - Determining pricing and packaging strategy for client offerings across a suite of entertainment content of Hotstar for freemium and subscribers - Build customized media planning frameworks for advertiser asks with the dual objective of maximizing revenue and cater to their branding/marketing objectives Maximize Ad Revenues for Disney+ Hotstar - Take charge Take charge of long-term deals: work with sales, Creative Works and sports strategy teams to propose joint solutions that meet the client's needs - Own yield management - Maximize sell through rate on available inventory - Drive client delivery with ad operations team Strategic outlook to the business - Annual sales budgeting, target setting for sales teams as well as estimating revenue potential for HS Specials/multiplex available - Constantly review current ways of working taking insights from the market as well as platform's position to improve our offering in the market - Strive to improve our current approach and tools for managing client asks and ensuring robust solutions to win share of wallet Collaboration - Effectively collaborate with different sales strategy teams (Ad Tech, Ad Ops and Brand solutions, B2B Marketing), front line sales team and other Disney+ Hotstar teams (Product, Content etc.) to develop solutions Skills & Attributes for Success- - Structured problem solver - Ability to develop solutions in an ambiguous environment - Should have worked in inter team and intra team collabacorative roles - Excellent interpersonal skills - Strong analytical and organizational skills - Abreast of current and upcoming trends among brands and the industry Preferred Education & Experience- - MBA with 8-10 years of strategy/ consulting experience will be preferred - Looking for candidates from management consulting/ business and/or strong digital advertising background #Nontech

Mumbai

Disney+ Hotstar - Senior Manager - Ad Strategy - Entertainment PRS 

Job Description for Disney+ Hotstar - Senior Manager - Ad Strategy - Entertainment PRS  in Hotstar in  Mumbai for (7-12) years of experience. Apply Now!

Disney+ Hotstar - Senior Manager - Ad Strategy - Entertainment PRS  | iimjobs.com