Health insurance

Cafeteria

Free meal

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Assistant Manager

Senior Executive

Software Development Engineer II

Manager

Product Manager

Engagement Manager

Job Summary: The Performance Marketing Manager will be responsible for strategizing & leading the execution of programmatic & biddable platforms such as DV360, Meta, UAC & more. The role involves collaborating with various stakeholders across local, global & regional stakeholders and achieving performance subscription targets via biddable media. The role involves handling a team to execute and manage various platforms. About The Team: The team responsible for retail subscription targets via performance channels for Disney+ Reporting To-Senior Manager Digital Marketing KRA's: - Manage programmatic and biddable platforms like Snapchat, Facebook, Google & DV360 - Should have an in-depth understanding of Google, Meta, and DV360 platforms focusing on performance marketing. - Campaign Management: Oversee all aspects of digital campaigns, from ideation and media planning to creative communication. - Conduct in-depth analysis of campaign performance to guide ongoing optimizations. - Handle a significant digital marketing budget across multiple platforms. - Analytics and Data Management: Utilize various analytical tools to extract data, analyze performance drivers, and leverage insights for strategic decisions. Familiarity with analytics, attribution, and planning tools like Branch, Appsflyer, and DCM is essential. - Customer Insight and Engagement: Develop a deep understanding of customer behaviors, segmentation, and targeting to enhance communication precision and effectiveness. Identify optimal communication strategies to engage users at key moments and drive conversion. - Stakeholder Collaboration: Collaborate closely with product, tech, analytics teams, and cross-functional stakeholders to understand and enhance the customer journey, aiming to improve subscription conversions. Manage relationships with global, local, and regional teams, ensuring effective communication and campaign execution. - Team Leadership and Experience: Lead and manage a team, ensuring effective collaboration and skill development. Required to have 6-8 years of experience in growth or digital marketing with a strong background in conversion-based or ROAS-centric roles, preferably in consumer tech. Skills & Attributes for Success- - Strong digital marketing acumen combined with problem-solving skills. - Experience in handling large-scale digital marketing budgets and a comprehensive understanding of the digital marketing landscape. - Proficiency with data and attribution tools, deep analytics, and performance monitoring - Ability to analyze data on a regular basis to drive key insights & applications to live campaigns Preferred Education & Experience- - 5+ years of experience (as per company benchmark) in growth/digital marketing. - Strong background with conversion-based or ROAS clients, including Consumer tech (app-based). - Experience in working with a multi-crore digital marketing budget. - In-depth, hands-on experience in managing programmatic & biddable platforms like Snapchat, Facebook, DV360, etc. - Exposure of running campaigns using 1st party and 3rd party data. - Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, AppsFlyer, DCM, etc.).

Mumbai

Delhi NCR

Disney+ Hotstar -  Manager - Performance Marketing 

Job Description for Disney+ Hotstar -  Manager - Performance Marketing  in Novi Digital Entertainment Private Limited in  Mumbai Delhi NCR for (5-8) years of experience. Apply Now!

Disney+ Hotstar -  Manager - Performance Marketing  | iimjobs.com