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25/07 Parul Vashishta
HR at Novi Digital Entertainment Pvt. Ltd. (Hotstar)

Views:1824 Applications:502 Rec. Actions:Recruiter Actions:81

Disney + Hotstar - Go To Market Role - Sports Strategy (5-7 yrs)

Mumbai Job Code: 1130632

Go To Market Sports Strategy Role


ABOUT THE TEAM :


Disney+ Hotstar is challenging the old media buying practices by altering the digital advertising landscape completely. The incumbent will be responsible for formulating Disney+ Hotstar's Sports ad sales proposition on back of external market intelligence and internal user growth and product/ content innovations and take charge of revenue management across all sports properties on the platform.

YOUR KEY RESPONSIBILITIES :

Develop Disney+ Hotstar's Sports proposition :

- Determine the pricing strategy and client offering across sports tournaments in line with product and content innovations available

- Build a media planning framework for each event and create customized solutions for key advertisers to meet their marketing objectives

- Take charge of long-term deals: work with sales and entertainment strategy teams to propose joint solutions that meet the client's needs

Run PMO for revenue management:

- End to end revenue management to achieve revenue and yield targets across tournaments

- Lead engagement with sales team to manage sales pipeline

- Own yield management

- Manage sell through rate and inventory availability

- Drive client delivery with ad operations team

Strategic outlook to the business:

- Annual sales budgeting, target setting for sales teams as well as estimating revenue potential for sporting right available for bidding

- Constantly review current ways of working taking insights from the market as well as platform's position to improve our offering in the market

- Strive to improve our current approach and tools for managing demand & delivery.

Collaboration:

- Effectively collaborate with different sales strategy teams (Ad Tech, Ad Ops and Brand solutions), front line sales team and other Disney+ Hotstar teams (Product, Content etc.) to develop solutions

WHAT TO BRING :

- Total experience of 5-7 years, out of which 3-4 years of strategy consulting experience will be preferred. Looking for candidates from top tier consulting firms background

- Structured problem solver - Ability to develop solutions in an ambiguous environment

- Strong in analytics with a high comfort around excel modelling

- Should have worked in inter team and intra team collaborative roles

Women-friendly workplace:

Maternity and Paternity Benefits

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