Dish TV - Product & Category Marketing Manager

Description:

Role Overview

We are seeking a dynamic and strategic Product & Category Marketing Manager to lead marketing initiatives across our Direct-to-Home (DTH) offerings. This role is responsible for driving product positioning, pricing strategy, and go-to-market (GTM) execution across diverse regional markets, ensuring alignment with consumer viewing behavior and business objectives.

Key Responsibilities :

Product & Category Marketing:

- Design and execute marketing initiatives for DTH packs, including pack design, pricing strategy, and regional GTM plans.

- Develop compelling product positioning and offer constructs for new acquisitions and customer reactivations.

Go-To-Market Execution:

- Lead GTM strategies across India, tailoring propositions to local market dynamics and consumer insights.

- Create and manage launch playbooks, ensuring seamless execution across channels.

Cross-Functional Collaboration:

- Work closely with Sales, Finance, and Technology teams to translate business objectives into actionable product plans.

- Align marketing strategies with operational feasibility and financial goals.

Enablement & Communication :

- Develop product narratives, dealer communication kits, and training materials to empower field teams.

- Ensure consistent messaging and clarity across all customer touchpoints.

Qualifications & Skills :

- MBA or equivalent in Marketing/Business Management.

- 4-5 years of experience in Product Marketing, Category Management, or GTM Strategy (preferably in DTH / D2C Brand).

- Strong understanding of regional market dynamics and consumer behavior.

- Proven ability to manage pricing strategies, pack design, and offer constructs.

- Excellent communication, stakeholder management, and analytical skills.