Dish TV - Manager - Go To Market

Job Title : GTM Manager

Experience:

- 4+ years of total work experience

- Minimum 2-3 years of hands-on experience in GTM

Education : MBA / PGDM

Role Objective:

GTM Manager will own the end-to-end lifecycle of products-from Research, conceptualization and market-fit validation to launch, scale, and optimization. The role requires strong integration of product thinking with GTM execution, ensuring business growth, ARPU uplift, and superior customer adoption.

Key Responsibilities

Product Management

- Own product strategy, roadmap, and prioritization aligned to business objectives.

- Identify customer needs, market gaps, and competitive opportunities to define new or enhanced products.

- Drive PRDs, pricing constructs, and value propositions.

- Work closely with Technology, Sales, and Operations teams to ensure timely and high-quality product delivery.

- Track post-launch performance, Acquisition metrics, and customer feedback to continuously optimize products.

Go-To-Market (GTM)

- Design and execute GTM strategies across acquisition, upsell, cross-sell, and retention use cases.

- Define launch plans including target segments, pricing, packaging, communication strategy.

- Partner with Sales, Distribution, and Marketing teams to enable effective field execution.

- Develop simple, scalable GTM playbooks and sales narratives for frontline teams.

- Own pilot programs, experiments, and phased rollouts with clear success metrics.

Business & Growth Ownership

- Track and improve key metrics such as Acquisition, ARPU, conversion, retention, and revenue contribution.

- Ensure product economics, dealer margins, and customer value are well balanced.

- Build business cases for new launches and enhancements.

- Present data-backed insights and recommendations to senior leadership.

Core Competencies & Skills

- Proven GTM planning and execution capability in B2C / consumer-focused businesses.

- Strong analytical mindset with the ability to derive insights and recommend data-backed decision-making

- Ability to simplify complexity and translate strategy into executable plans.

- Strong stakeholder management and cross-functional leadership skills.

- Excellent communication and structured thinking.