Dish TV - Manager - Brand Communication

Job Responsibilities:

Driving Dishtv Brand & Communication:

- Annual brand planning Strategy and Executing marketing programs across DishTV & Watcho.

- Online marketing

- Go-to-market communication conceptualization and delivery

- Market Research and Brand KPI tracking - Consumer insight mining to create relevant marketing programs

- Responsible for moving the needle on brand metrics, enabling a consistent brand experience for new customers,

Agency management:

- Charting the annual Social media strategy to increase brand visibility and drive engagement - Planning & delivering ROI through social media and ORM.

- Creative execution and the right media targeting online.

Driving BTL Initiatives:

- Effective planning of BTL budgets & MIS - To develop & launch annual/monthly national level integrated Retail Visibility

- POS material & visual merchandising planning, monitoring, execution & feedback across retail channel; monthly reporting of the same to management

- To plan right & cost effective on shop and inshop visibility mix to enhance engagement & footfall at various categories of retail stores

- Corporate Branding Programme & must have exposure of framing retail visibility.

- Drive the Zonal /State calendars through the zonal teams reporting into the category team.

- Trade meets for engagement, new product launches, & Driving GO TO MARKET Strategy for new products