Dish TV - Divisional Manager/Divisional Head - Brand

Description:

Job Role: The Brand Manager will be responsible for building and protecting the DishTV brand across India by planning and executing brand campaigns, marketing communication, and BTL activities. This role ensures that what DishTV says, how it looks, and how it shows up on-ground is consistent, relevant, and effective across regions, channels, and customer touchpoints.

Key Responsibilities:

Brand Strategy & Positioning:

- Own the DishTV brand positioning and ensure consistency across all communication.

- Translate business goals into clear brand messages for different customer segments and regions.

- Ensure brand guidelines (logo, colors, tone, language) are followed across ATL, BTL, digital, trade, and retail.

Marketing Communication (Marcom):

- Plan and execute integrated marketing campaigns across: Digital, print, outdoor, radio, trade communication.

- Work closely with creative agencies, media agencies, and internal teams.

- Develop campaign briefs, approve creatives, and manage timelines.

- Adapt national campaigns into regional and language-specific communication.

BTL & On-Ground Activations:

- Own BTL strategy to support New subscriber acquisition, Regional launches, Festive offers, Trade and dealer activations.

- Design and execute: Retail branding, Dealer boards, danglers, standees & local activations, roadshows, society activations.

- Coordinate with sales, trade marketing, and regional teams for execution.

Campaign Planning & Execution:

- Create annual and quarterly brand calendars.

- Manage campaign budgets and ensure ROI discipline.

- Track campaign performance using: Reach & frequency, brand recall, footfall uplift. Lead / enquiry impact (where applicable).

Stakeholder Management:

- Act as the single point of contact for branding across teams Product, Digital marketing, Sales & Trade, Customer experience.

- Manage agencies and vendors end-to-end.

Key Deliverables (What success looks like):

- Strong, consistent DishTV brand presence across India.

- High-quality campaign execution (on-time, on-brand).

- Effective BTL programs that support sales teams.

- Improved brand recall and consideration.

- Smooth coordination between brand, sales, and digital teams.

Experience:

- 10-12 years of experience in: Brand management, Marketing communication, BTL / activation-heavy roles.

- Experience in consumer-facing brands preferred: Telecom, FMCG, Consumer electronics, Media / Entertainment.

- Hands-on experience with regional marketing and multi-language campaigns is a must.

Skills & Competencies:

- Strong understanding of branding fundamentals.

- Excellent communication and briefing skills.

- Experience managing creative and media agencies.

- Good grasp of BTL execution and vendor management.

- Budget management and basic ROI understanding.

- Comfortable working in a high-scale, execution-heavy environment.

Requirements added by the job poster:

- 7+ years of work experience with Brand Communication

- 4+ years of work experience with Online Branding

- 4+ years of work experience with Campaigns