Director / VP - Product (Growth, Revenue)
Role & Responsibilities :
Stakeholder leadership across functions :
- Drive alignment across Product, Marketing, Sales, Data Science, CRM, and Business.
- Translate competing priorities into a coherent growth strategy and get diverse stakeholders moving in the same direction - this is the most critical and most complex part of the role.
PM team building and mentorship :
- Build, mentor, and manage the revenue pod PMs.
- Set a high bar, create a culture of ownership and structured experimentation, and develop the next generation of growth PMs at PW.
End-to-end revenue funnel :
Own PW's unified growth charter, driving metrics across the full funnel :
- Acquisition : Signup success rate, CAC efficiency
- Activation : First session success, early engagement milestones
- Conversion : Free-to-paid conversion, checkout completion, funnel drop-offs
- Monetization : ARPU, renewal rates, LTV/CAC ratio
Upsell and cross-sell :
- Build upsell and cross-sell frameworks that surface the right offer to the right learner at the right moment - maximizing lifetime value across PW's learning categories.
Conversion optimization and experimentation :
- Architect A/B and multivariate testing pipelines, pricing experiments, and personalization engines to drive continuous funnel uplift.
- Unified revenue charter - Bring SalesTech
Ideal Candidate : - Strong Growth Product Leader / Growth PM / Monetization Product Leader profile
- Must have 11+ years of Product Management experience, with strong exposure to Growth, Revenue, Monetization, Conversion or Consumer Growth charters
- Must have led end-to-end growth funnels including lead generation activation free-to-paid conversion checkout upsell/cross-sell renewal customer lifetime value (LTV).
- Strong hands-on experience in Conversion Rate Optimization (CRO), A/B testing, funnel analytics, cohort analysis, experimentation frameworks and growth metrics ownership.
- Must have experience building and scaling monetization engines such as checkout optimization, cart enhancement, subscription journeys, pricing strategy, cross-sell/upsell mechanisms and revenue-led product initiatives.
- Strong experience owning growth KPIs like Signup Success Rate, Conversion %, ARPU, CAC, LTV, Renewal Rate and Funnel Drop-offs.
- Must have led and mentored Product Managers / Growth Pods / Cross-functional Product teams and should have experience managing senior stakeholders.
- Must have worked on high-scale B2C products/platforms (1M+ MAU preferred) with significant traffic and customer journeys
- Candidates from top consumer internet / B2C / EdTech / FinTech / E-commerce / Subscription businesses / high-scale digital platforms
- Experience with loyalty programs, retention loops, customer engagement journeys or repeat purchase frameworks will be highly preferred