Posted by
CREWKARMA NETWORKS PRIVATE LIMITED
Decision Maker at CREWKARMA NETWORKS PRIVATE LIMITED
Last Active: 17 August 2026
Posted in
Sales & Marketing
Job Code
1702666
Director / VP - Product (Growth, Revenue)
Role & Responsibilities :
- Drive alignment across Product, Marketing, Sales, Data Science, CRM, and Business.
- Translate competing priorities into a coherent growth strategy and get diverse stakeholders moving in the same direction - this is the most critical and most complex part of the role.
PM team building and mentorship :
- Build, mentor, and manage the revenue pod PMs.
- Set a high bar, create a culture of ownership and structured experimentation, and develop the next generation of growth PMs at PW.
End-to-end revenue funnel :
Own PW's unified growth charter, driving metrics across the full funnel :
1. Acquisition : Signup success rate, CAC efficiency
2. Activation : First session success, early engagement milestones
3. Conversion : Free-to-paid conversion, checkout completion, funnel drop-offs
4. Monetisation : ARPU, renewal rates, LTV/CAC ratio
- Upsell and cross-sell - Build upsell and cross-sell frameworks that surface the right offer to the right learner at the right moment - maximising lifetime value across PW's learning categories.
- Conversion optimisation and experimentation - Architect A/B and multivariate testing pipelines, pricing experiments, and personalisation engines to drive continuous funnel uplift.
- Unified revenue charter - Bring SalesTech,
Ideal Candidate :
Strong Growth Product Leader / Growth PM / Monetisation Product Leader profile
Mandatory (Experience 1) :
- Must have 11+ years of Product Management experience, with strong exposure to Growth, Revenue, Monetisation, Conversion or Consumer Growth charters
Mandatory (Experience 2) :
- Must have led end-to-end growth funnels including lead generation activation free-to-paid conversion checkout upsell/cross-sell renewal customer lifetime value (LTV).
Mandatory (Experience 3) :
- Strong hands-on experience in Conversion Rate Optimisation (CRO), A/B testing, funnel analytics, cohort analysis, experimentation frameworks and growth metrics ownership.
Mandatory (Experience 4) :
- Must have experience building and scaling monetisation engines such as checkout optimisation, cart enhancement, subscription journeys, pricing strategy, cross-sell/upsell mechanisms and revenue-led product initiatives.
Mandatory (Experience 5) :
- Strong experience owning growth KPIs like Signup Success Rate, Conversion %, ARPU, CAC, LTV, Renewal Rate and Funnel Drop-offs.
Mandatory (Experience 6) :
- Must have led and mentored Product Managers / Growth Pods / Cross-functional Product teams and should have experience managing senior stakeholders.
Mandatory (Experience 7) :
- Must have worked on high-scale B2C products/platforms (1M+ MAU preferred) with significant traffic and customer journeys
Mandatory (Company) :
- Candidates from top consumer internet / B2C / EdTech / FinTech / E-commerce / Subscription businesses / high-scale digital platforms
Preferred (Experience 1) :
- Experience with loyalty programs, retention loops, customer engagement journeys or repeat purchase frameworks will be highly preferred
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Posted by
CREWKARMA NETWORKS PRIVATE LIMITED
Decision Maker at CREWKARMA NETWORKS PRIVATE LIMITED
Last Active: 17 August 2026
Posted in
Sales & Marketing
Job Code
1702666