We are seeking a Social Media Director to work with a leading advertising agency in Mumbai!.

Position : Social Media.

Location : Vashi, Mumbai.

Industry : Advertising.

Job Summary:

- The Social Media Director leads the agency's social media vision, strategy, and execution across all clients.

- This role is responsible for developing innovative social media campaigns, driving measurable results, mentoring the social team, and ensuring best-in-class digital communication aligned with client goals and brand positioning.

Key Responsibilities:

Strategy & Planning.

- Develop comprehensive social media strategies for clients across platforms (Instagram, Facebook, LinkedIn, YouTube, X, TikTok, Snapchat, etc.

- Lead digital-first campaign planning integrating content, influencers, performance marketing, and brand storytelling.

- Conduct competitor analysis, audience insights, and market benchmarking to drive strategy.

- Create social media roadmaps, content calendars, and brand playbooks.

Execution & Management:

- Oversee end-to-end campaign execution including content creation, posting, optimization, and reporting.

- Ensure timely delivery of monthly content plans, campaigns, and asset production.

- Manage and guide creative teams (designers, writers, video editors) to deliver platform-optimized content.

- Implement best practices across formats: reels, static posts, carousels, YouTube shorts, GIFs, etc.

Client Management:

- Serve as the primary social media expert for clients; present strategies, reports, and campaign performance.

- Build strong client relationships and handle escalations.

- Identify opportunities for upselling digital services (influencers, paid ads, productions).

Performance & Analytics:

- Monitor KPIs: engagement, reach, impressions, follower growth, conversion, CTR, CPL, ROAS (where ads are involved).

- Use analytics tools (Meta Suite, Google Analytics, Sprout, Later, HubSpot, etc.) for insights and reporting.

- Optimize content and paid campaigns based on performance.

Team Leadership:

- Lead and mentor a team of social media managers, executives, content creators, and community managers.

- Conduct training sessions on trends, platform features, and social storytelling.

- Allocate resources and manage workloads to ensure smooth operations.

Trend & Innovation:

- Stay updated with global social media trends, platform updates, and creator tools.

- Continuously bring fresh ideas, viral formats, and creative innovations to clients.

- Evaluate and onboard new tools, technologies, and partnerships.

Qualifications and Skills:

- Degree in Marketing, Communications, Advertising, or related field.

- 5+ years of experience in social media, digital marketing, or creative strategy (agency experience preferred).

- Strong understanding of content strategy, performance marketing, influencer marketing, and brand storytelling.