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- Digital Marketing is a strategic business driver As a Digital Marketing leader, with a team of cross-functional marketers, you will: - Create a Marketing playbook for the company, define the strategy for the next 2-3 years and grow your business 5x in this period. - Own marketing budgets and drive digital marketing's performance through systematic campaign-specific results and overall measurement - Build, develop and execute digital Campaigns (Display, SEO, SEM, Email, SMS, Etc.) by coordinating with internal resources and digital agencies - B2B SME customer acquisition & engagement using Digital Assets (Paid/Earned/Owned) - Work with the Product & Data Science teams on Growth, Customer Experience and other initiatives - provide data-driven insights and recommendations to improve digital customer experience - Work with the Operations team to optimize the Digital Marketing funnel from loan origination to disbursal - Prepare demand funnel for products with costs of acquisition - Web analytics to understand performance and bring about efficacy & efficiencies around cost of acquisition - Devise innovative ways/mediums to reach target customers - Initiate market research and analyze the findings - Assist in building marketing strategies and contribute to drive the business by way of digital Performance Campaigns (Execution, Monitoring and Analytics) and Competitor benchmarking - Keep the business abreast of emerging technologies and developments in the digital industry and share that knowledge and information with the team - Ensure that the organization is advertised effectively on social media and digital platforms - Develop and manage the framework for marketing automation and experiments - across digital customer touch points - Hire, mentor and train team members on tools/techniques/domain for making a comprehensive impact to the business Your Background - 8-12 years of experience of contributing in Digital Marketing space with proven record - Exposure to Website projects & concepts such as wireframes, CMS, user testing, design, UAT, website launch Exposure to Digital Marketing areas such as SEM, SEO, e-sales, Google Analytics etc - Experience in executing large scale digital performance marketing campaigns, driving business impact - Ability to manage and lead team members both directly and indirectly - Experience with building and nurturing teams of digital marketers - Ability to think digital and translate digital ideas into reality Good data orientation and creative thinking team player - Excellent analytical skills with a sharp eye for numbers and insights - Ability to give direction for content,design and brand representation - MBA from a tier-1 institute is a plus - Curious and with a drive to succeed in space where there is no established marketing playbook - Exposure of working in or dealing extensively with a Financial services / Banks / NBFCs would be an advantage

Bangalore

Director/Senior Director - Digital Marketing - BFSI 

Job Description for Director/Senior Director - Digital Marketing - BFSI  in Hirekaro Global Services in  Bangalore for (8-12) years of experience. Apply Now!