Director - Sales/Marketing & CRM - Real Estate

Role & responsibilities :

Role Overview :

The Director Sales, Marketing & CRM will be a pivotal member of the leadership team, entrusted with end-to-end ownership of the revenue function across the residential portfolio, spanning affordable, premium, and luxury segments.

This role demands a strategic, data-driven leader who can architect and execute integrated sales and marketing strategies, while driving customer lifecycle excellence through robust CRM practices. The incumbent will play a critical role in accelerating growth, strengthening brand positioning, and enhancing customer experience.

Key Responsibilities :

Strategic Sales Leadership :

- Provide visionary leadership to drive sales performance across all residential projects in Western Region

- Conceptualize and implement comprehensive sales strategies aligned with business objectives, product positioning, and evolving market dynamics.

- Deliver sustained revenue growth by achieving and exceeding booking and collection targets.

- Optimize multi-channel sales frameworks, including direct sales and channel partner networks.

Channel Partner Ecosystem Management :

- Build, expand, and institutionalize a high-performing channel partner network.

- Develop structured broker engagement programs, incentive frameworks, and performance tracking mechanisms.

- Strengthen partner relationships to enhance market penetration and sales velocity.

Marketing Strategy & Brand Leadership :

- Spearhead integrated marketing initiatives across digital, print, outdoor, and experiential platforms.

- Drive brand positioning, visibility, and differentiation in highly competitive micro-markets.

- Collaborate with external agencies for creative development, media planning, and lead generation strategies.

- Ensure optimal allocation of marketing budgets, maximizing ROI and reducing cost-per-lead through data-driven decision-making.

Customer Relationship Management (CRM) Excellence :

- Oversee the complete customer lifecycle, from lead acquisition to post-possession engagement.

- Drive adoption and optimization of CRM platforms for lead tracking, automation, analytics, and customer segmentation.

- Enhance customer satisfaction, retention, and referral business through superior service delivery and engagement strategies.

Leadership & Cross-Functional Collaboration :

- Build, mentor, and lead high-performing teams across sales, marketing, and CRM functions.

- Foster a performance-driven and collaborative culture aligned with organizational values.

- Work closely with project execution, legal, finance, and customer support teams to ensure seamless delivery and customer experience.

Preferred candidate profile :

- Experience : 15+ years in real estate, with at least 5 years in a senior leadership role managing residential sales across segments.

- Market Expertise : Deep understanding of Western Region real estate markets, including buyer behavior, pricing dynamics, and competitive landscape.

- Sales Acumen : Demonstrated track record of consistently achieving or surpassing sales targets through diversified channels.

- Technology Orientation : Strong familiarity with CRM platforms (e.g., Salesforce, Zoho) and digital marketing/performance analytics tools.

- Leadership Capability : Exceptional people leadership, stakeholder management, and communication skills.

- Education : MBA or equivalent qualification in Sales, Marketing, or Real Estate Management preferred.