Our Client is a leading Crypto Trading Platform with its established presence in the UAE & European Markets -they currently seek to expand their Indian base and are looking at Incumbents with strong prior exposure in the Crypto Industry .They are a next-generation digital asset marketplace, registered as a UAB in Lithuania. Operating as a Web3 utility platform, our client is singularly focused on achieving a balance of compliance and business excellence. We strongly believe in the vision of "1 World, 1 Exchange"a global, regulated ecosystem where all processes are legal and transparent.

With comprehensive authorization for multiple digital asset services (VASP), our client is positioned to serve both retail and institutional clients worldwide, ensuring a fully compliant and secure marketplace for all users. We are also FIU registered compliant and unlocking growth in Indian Markets

Work Mode: Hybrid / On-Site

Employment Type: Full-time

We are seeking a data-driven and strategic Director of Retention Marketing to own and optimize the client retention and lifecycle marketing strategy. This role will focus on increasing client lifetime value, reducing churn, and building long-term customer engagement through targeted campaigns.

The ideal candidate will be responsible for

- Planning and execution of acquisition and retention campaigns via various channels such as Push, In-App, Email, Social, etc.

- Driving gamified and incentive based programs/campaigns with a well- defined social element attached to it while understanding the target group, positioning, offer/CTA.

- Supervise the execution, monitoring and measurement of marketing campaigns and their success, and also maintain regular measurement of the ROI of campaigns.

- Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels.

- Leading all the efforts required for go-to-market (GTM) plans for various products and services and working closely with the various internal stakeholders to ensure GTM plans can be effectively implemented and iterated.

- Partner with the Analytics team to dig deep into the data and provide actionable insights, identifying new opportunities.

- Using user & market research, user feedback, user usage and competitive analysis to identify new campaign opportunities and enhancements.

What Were Looking For:

- 7+ years of product marketing experience in a growing business

- 4+ years of core growth marketing experience - experiment-driven growth process at a high-growth company with a proven track record of driving high retention of the existing users

- Excellent understanding of user segmentation and cohorts based on various surrogates, events and attributes.

- Excellent problem-solving, creative thinking, and analytical skills.

- Ability to drive insights into campaigns.

- Practical and Proven expertise on tools like Mo-Engage, Amplitude, etc.

- Knowledge of testing and optimization

- Experience driving campaigns in a crypto / fintech, e-commerce, gaming, and/or internet environment.

- Ability to succeed in a rapidly changing environment.