Director - Product Marketing - SaaS

Industry - IT-Software / Software Services

Category - Sales & Marketing

Job Type - Permanent

Job Description - Lead a team of product marketeers in India, and report into the global Sr Director Product Marketing

Lead cross functional communication to strategize and achieve functional objectives

Client Details:

Our client is a listed SAAS organisation, with global footprint and we have been retained to hire a Director of Product Marketing in India for them, to manage the India team for the product line.

Description:

- Develop and execute comprehensive product marketing strategies to ensure successful product positioning and differentiation.

- Collaborate with cross-functional teams, including product management and sales, to align marketing efforts with business goals.

- Lead market research initiatives to understand customer needs and competitive landscapes.

- Oversee the creation of compelling marketing materials, including brochures, case studies, and digital content.

- Drive go-to-market strategies and product launches to achieve maximum market impact.

- Monitor and analyse marketing performance metrics to optimise campaigns and strategies.

- Provide leadership and mentorship to the product marketing team.

- Act as a spokesperson and represent the company at industry events and conferences.

- Strong understanding of services marketing and customer-centric strategies.

- Educational background in marketing, business, or a related field.

- Demonstrated ability to lead and influence cross-functional teams effectively.

- Exceptional communication skills and the ability to create impactful marketing content.

- Working with cross-geography teams and seasoned leadership teams