Director - Product Marketing - SaaS

Director of Product Marketing | SaaS | Series D | Remote

Client Details:

Job Description:

As a product marketer, you'll take part in an end -to-end marketing experience as you contribute and lead all the key facets in a product's journey. From determining positioning, competitive analysis to building a winning sales message, you'll help shape the voice of the product and help it grow a strong user base.

- Conduct a thorough competitor study to identify and communicate product differentiation.

- Communicate the benefits of our product to the sales team and develop sales tools that facilitate the selling process.

- Conceptualize topics, strategies and communications to maximize visibility and conversion at conferences, roundtables and product marketing webinars.

- Through interviews, surveys, product usage data and customer interactions, gain insight into how the customers are leveraging the product to succeed at their Human Capital agenda and communicate it to the target audience through diverse and functionally deep case studies.

- Partner with relevant 3rd parties and knowledge leaders to deliver research-based content and whitepapers that would evangelize the new features launched by client.

- Ideate and execute campaigns in digital and offline platforms to promote the value of the product.

- HR related experience will give you an, almost unfair, advantage.

- You're comfortable getting your hands dirty with technology, product, information security, infrastructure and more.

- You're good at measuring and analyzing. You understand key SaaS metrics.

- You have managed a team

- Generous holiday leave and a focus on work-life balance.

- An opportunity to work in an innovative and forward-thinking environment.

- Potential for career growth within the marketing and business services industry.

- Exposure to a diverse and collaborative team based in Telangana.