Director - Product Marketing

About the Role:

We are seeking an experienced and strategic Director of Product Marketing to lead our marketing initiatives, define go-to-market strategies, and drive revenue growth. The ideal candidate will have deep experience in product positioning, brand strategy, and cross-functional leadership.

Key Responsibilities:

- Lead the product marketing strategy and execution across all product lines.

- Define product positioning, messaging, and unique value propositions that resonate with target audiences.

- Develop go-to-market strategies for new product launches and feature updates.

- Collaborate closely with Product Management, Sales, and Customer Success teams to ensure alignment on product strategy and messaging.

- Drive market research and competitive analysis to inform product strategy and marketing campaigns.

- Mentor and manage a team of product marketing managers and specialists.

- Partner with sales leadership to enable and support sales teams with collateral, presentations, and tools to drive growth.

- Measure and report on the impact of marketing initiatives on business objectives.

Mandatory Experience & Skills:

- 23-30 years of experience in product marketing, preferably in [Industry - e.g., SaaS, Technology, Consumer Products].

- Proven track record in leading successful product launches and go-to-market strategies.

- Strong strategic thinking and analytical skills.

- Excellent leadership, communication, and stakeholder management skills.

- Experience managing large teams and cross-functional initiatives.

- In-depth knowledge of market trends, customer insights, and competitive landscape.

Preferred Qualifications:

- MBA or equivalent in Marketing/Business Management.

- Experience in global product marketing and international markets.

Key Attributes:

Visionary thinker with ability to align product marketing with business strategy.

Strong influencer with the ability to work across multiple teams.

Data-driven and outcome-focused.