Director - Performance Marketing & Acquisition - BFS

Role Description

Own the full acquisition engine across paid marketing, organic funnels, offline partnerships, and referral channels. Lead multi-layer teams, scale top-of-funnel, improve lead quality, drive experimentation, manage budgets, and partner with business teams to onboard new MFDs efficiently.

Key Responsibilities:

- Drive performance across Meta, Google, YouTube, LinkedIn, and programmatic channels.

- Lead monthly planning, experimentation, creative testing, and channel expansion.

- Optimize the full marketing-to-empanelment funnel with acquisition teams.

- Improve lead quality, ICP clarity, scoring models, and conversion velocity.

- Expand offline acquisition via referral partners, affiliates, and influencers.

- Deliver strong analytics, reporting dashboards, and creative performance insights.

- Own budgeting, forecasting, and cost control across CPL, CAC, and ROAS

Mandatory Criteria - Skills we require

- Experience with Meta, Google, YouTube, LinkedIn, programmatic channels

- Strong attribution, retargeting, and cohort analysis skills

- Proven high-volume lead generation experience with ROI ownership

- Proficiency in CRMs, marketing automation, A/B testing, dashboards

- Ability to translate data into decisions

- B2B marketing experience

- Partnership & alliances exposure