Director - Performance Marketing & Acquisition

Director - Performance Marketing & Acquisition

Description:

We are looking for a high-agency, data-obsessed acquisition leader to take end-to-end ownership of our lead generation and conversion engine. As the Director Performance Marketing & Acquisition, you will lead the integrated growth stack across paid marketing, organic funnels, offline initiatives, and partnerships.

You will manage cross-functional teams, set north-star metrics, and drive experimentation to scale top-of-funnel growth and improve lead quality across multiple business units, including training-led initiatives and strategic growth projects.

This role demands a strong blend of analytical rigor, campaign creativity, team leadership, and full-funnel thinking.

Key Responsibilities

1. Performance Marketing Strategy & Execution

- Own and scale all paid acquisition channels: Meta, Google, YouTube, LinkedIn, programmatic

- Lead monthly campaign planning, A/B testing, cohort-based experimentation & channel expansion

- Build scalable acquisition playbooks across digital and regional markets

2. Full-Funnel Growth Ownership

- Track & optimize the complete marketing-to-conversion funnel

- Define ICPs, improve lead scoring models, and enhance handover efficiency between marketing & sales

- Improve funnel velocity and conversion at each stage

3. Partnerships & Offline Channel Expansion

- Lead the national referral partner and affiliate ecosystem

- Identify and nurture new acquisition flywheels through training partners, influencers, and referral networks

- Align messaging, incentives, and attribution processes with internal teams

4. Creative + Analytics Balance

- Oversee creation of high-performing ads, videos, landing pages & communication assets

- Build dashboards, reporting rhythms, and data-driven decision frameworks

- Collaborate closely with design, content, and product teams

5. Team Management & Collaboration

- Lead a multi-layered team across performance marketing, growth operations, and partnerships

- Coach team leads, track KPIs, and drive accountability

- Work cross-functionally with Marketing, Sales, Product, and Strategic Initiatives teams

6. Budgeting, Forecasting & Cost Control

- Own the performance marketing budget

- Drive cost efficiency across CPL, CAC, ROAS while scaling lead volumes

- Forecast monthly lead targets and acquisition needs based on funnel health

7. Strategic Projects & Brand-led Experiments

- Partner with Strategic Initiatives on high-impact campaigns such as:

- Category-building campaigns

- Podcast-led growth

- Creator & influencer-driven funnels

- Regional & vernacular-focused initiatives

- Bring a performance and scale-first approach to early-stage bets

Ideal Candidate Profile

Must-Have Qualifications

- 710 years of experience in Growth, Performance Marketing, or Acquisition leadership roles

- Strong track record in high-volume lead generation with measurable ROI

- Deep expertise across Meta, Google, YouTube, programmatic ads, retargeting, attribution & cohort analysis

- Experience leading teams and collaborating across sales, product, and marketing

- Strong analytical skills with comfort using CRMs, automation tools, dashboards, and A/B testing frameworks

- Excellent written and verbal communication skills

Nice-to-Have Experience

- Exposure to fintech, edtech, or distribution-heavy D2C/B2C models

- Experience managing influencer/creator networks or affiliate channels

- Understanding of vernacular content strategies and regional outreach

- Experience in environments with early-stage ambiguity as well as scale execution