Director - Performance Marketing

Description:

Designation : Director - Performance Marketing

Position: Director / Deputy Director - Performance Marketing

Experience: 7 - 10 Years

Location: Bangalore / Gurgaon, India

Key Responsibilities:

Performance Strategy & Revenue Growth

- Own the performance marketing P&L; maximise ROI across all paid channels.

- Build quarterly and monthly performance plans tied to revenue, CAC, and profitability goals.

- Lead full-funnel acquisition, conversion, and retargeting strategies.

Campaign Execution & AdTech Leadership

- Plan, execute, and optimise campaigns across Google Ads, Meta, DV360, YouTube SV, Programmatic platforms, LinkedIn, X, and affiliate networks.

- Leverage PMP deals, audience networks, custom bidding algorithms, and advanced optimisation strategies.

- Use first-party, second-party, and third-party data to build high-value segments and personalised journeys.

Experimentation & Growth Systems

- Design and run structured experiments (A/B, MVT, incrementality tests) to validate hypotheses.

- Build and optimise the growth funnel across acquisition, engagement, and retention stages.

- Continuously test new channels, formats, creative frameworks, and bidding strategies.

Analytics, Measurement & Insights

- Define and track KPIs for all performance channels and campaigns.

- Own attribution, reporting, and performance insights both tactical and strategic.

- Use data to identify revenue opportunities, eliminate inefficiencies, and guide decision-making.

- Team Leadership & Cross-Functional Collaboration

- Lead, mentor, and grow a high-performing performance marketing team.

- Work closely with product, design, engineering, analytics, and brand teams to align outcomes.

- Build a strong performance marketing operating system with weekly, monthly, and quarterly cadences.

Compliance, Quality & Innovation.

- Ensure all campaigns adhere to global data privacy and security practices (including DPDP, GDPR).

- Stay ahead of emerging AdTech trends, AI-powered optimisation, automation tools, and new channel opportunities.

Key Requirements:

- Experience & Expertise

- 7 - 9 years of deep, hands-on experience in performance marketing - ideally in travel, e-commerce, OTA, or high-growth consumer tech.

- Proven track record of managing large budgets and delivering strong ROI at scale.

- Advanced expertise in Google Ads, Meta, Programmatic Buying, DV360, YouTube SV, and retargeting ecosystems.

- Experience running granular data-driven campaigns using 1P/2P/3P audiences.

Technical & Analytical Strength

- Strong command of analytics, conversion optimisation, attribution modelling, and data-led decision making.

- Skilled in A/B and multivariate testing with a structured experimentation approach.

- Strong understanding of tracking infrastructure, pixels, GA4, GTM, MMPs, and feed optimisation.

- Leadership & Mindset

- A strong operator hands-on, fast, detail-oriented, and outcomes-driven.

- Exceptional leadership, communication, and cross-functional collaboration skills.

- Ability to thrive in a fast-paced, high-ownership environment.

Bonus:

- Passion for travel and traveller behaviour.

- Experience building or scaling performance marketing systems in high-growth settings.

Benefits:

- Competitive salary & performance incentives

- Comprehensive medical insurance

- Family-friendly and supportive work culture

- Exceptional growth opportunities in a rapidly evolving travel-tech company