Job Overview:

We are looking for an experienced Senior Director Paid Search to lead and scale enterprise-level paid search operations across international and domestic markets. The ideal candidate should possess deep expertise in search marketing, performance marketing, digital media strategy, and large-scale team leadership within GCC environments.

The role requires strong strategic leadership combined with hands-on platform expertise across paid search ecosystems. The candidate will be responsible for defining the strategic direction of the Paid Search function, driving operational excellence, managing large teams, and ensuring integrated cross-channel marketing execution aligned with business objectives.

The ideal candidate should have prior experience managing large teams of 70+ members directly and working extensively with international markets along with domestic campaigns.

Key Responsibilities:

- Lead the overall Paid Search strategy and drive execution excellence across international and domestic markets.

- Own and define the strategic vision, roadmap, and operational framework for the Paid Search discipline.

- Drive best practices, innovation, governance, and standardization across all paid search activities and campaign operations.

- Collaborate with cross-channel leaders and performance marketing teams to ensure integrated media planning and execution aligned with overall marketing objectives.

- Manage enterprise-scale paid search campaigns across multiple platforms and global markets.

- Ensure effective execution, optimization, reporting, and performance analysis of paid search campaigns.

- Drive profitability and operational efficiency through effective resource planning, workforce management, and delivery governance.

- Lead and mentor large-scale teams while driving capability building, training, knowledge-sharing, and performance management initiatives.

- Manage and strengthen senior-level client relationships, strategic partnerships, and media owner collaborations.

- Work closely with senior leadership teams to manage annual budgets, revenue goals, operational targets, and business growth initiatives.

- Drive innovation in paid search solutions, platform capabilities, automation, and campaign optimization frameworks.

- Ensure the Paid Search function remains competitive, scalable, and aligned with evolving industry trends and digital transformation initiatives.

- Collaborate with analytics, activation, planning, and strategy teams to improve campaign effectiveness and business outcomes.

- Provide strategic guidance on search marketing, audience targeting, bidding strategies, performance optimization, and attribution models.

- Stay updated with global trends in digital advertising, search platforms, AI-driven marketing, and performance media ecosystems.

Required Skills & Experience:

- 12+ years of experience in Paid Search, Performance Marketing, Digital Media, or related marketing leadership roles.

- Strong experience managing teams of 70+ members directly.

- Strong GCC market experience is mandatory.

- 80% expertise in Paid Search and 20% expertise in Performance Marketing.

- Hands-on expertise across major paid search and digital advertising platforms.

- Strong experience handling international markets along with domestic market campaigns.

Deep understanding of:

1. Paid Search Strategy

2. Search Engine Marketing (SEM)

3. Performance Marketing

4. Cross-channel Media Planning

5. Digital Campaign Optimization

6. Media Operations

Strong knowledge of:

1. Google Ads

2. Search Campaign Management

3. Bid Management

4. Audience Strategy

5. Attribution Models

6. Campaign Analytics

7. Media Performance Metrics

- Experience in resource planning, operational governance, profitability management, and business scaling.

- Strong client management and stakeholder engagement capabilities.

- Excellent leadership, communication, analytical, and strategic thinking skills.

- Ability to lead cross-functional teams in fast-paced and matrixed global environments.

Preferred Candidate Profile:

- Experience working with enterprise-scale global clients and large media operations environments.

- Strong people leadership experience including hiring, mentoring, succession planning, and capability development.

- Passion for digital innovation, search marketing evolution, automation, and AI-driven performance strategies.

- Experience driving transformation, process optimization, and operational excellence initiatives within GCC structures.

- Ability to influence senior stakeholders and lead strategic business discussions across global teams.