Director - Online Marketing - Startup

- Own end-to-end lead generation and conversion strategy across digital platforms and programmatic channels.

- Build full-funnel acquisition campaigns across channels to drive high-quality leads.

- Design and implement a comprehensive digital lead generation strategy to ensure consistency, scalability, predictability and high-quality leads across all channels.

- Manage multi-channel annual digital budgets, optimizing for CAC, LTV, ROAS.

- Implement rapid experimentation frameworks for creatives, landing pages, and audience targeting.

- Drive long-term organic traffic growth through technical SEO, content marketing, and authority-building strategies.

- Establish and maintain scalable, dynamic processes that adapt to evolving business requirements while enhancing lead quality and optimizing acquisition costs.

- Lead and manage a team of managers and front-line executives responsible for lead generation across multiple digital channels.

- Set up attribution models and dashboards for real-time decision-making, translating data insights into actionable growth levers.

- Develop and mentor managerial talent within the team, fostering a high-performance culture rooted in accountability, ownership, and continuous improvement