Director - Offline Marketing

About the Role:

We are looking for a dynamic and strategic Director - Offline Marketing to lead our offline marketing efforts and strengthen brand presence in key markets. This role will drive end-to-end planning and execution of offline campaigns, events, partnerships, and activations to fuel growth in the EdTech sector.

Key Responsibilities:

- Develop and execute offline marketing strategies aligned with business objectives.

- Drive brand visibility through on-ground activations, ATL/BTL campaigns, events, and sponsorships.

- Identify and manage partnerships with agencies, vendors, and regional partners.

- Analyze ROI and effectiveness of offline campaigns, optimizing spend and impact.

- Collaborate with sales, product, and digital teams for integrated marketing initiatives.

- Lead, mentor, and grow a high-performing offline marketing team.

Qualifications & Skills:

- 7-12 years of proven experience in offline/brand marketing, preferably in consumer-facing industries

- Strong expertise in ATL/BTL campaigns, event management, and local market activations.

- Excellent communication, negotiation, and stakeholder management skills.

- Data-driven with a keen eye for creative brand storytelling.

- Ability to thrive in a fast-paced, high-growth environment.