Director - Marketing - Workforce Solutions

Job Title: Marketing Director Workforce Solutions.

Location: India office, New Delhi.

Department: Marketing & Communications.

Reports To: Chief Customer Officer.

About Acro Services.

Acro is a leading provider of workforce solutions, including contingent staffing, MSP (Managed Service Provider), VMS (Vendor Management System) consulting, and project-based SOW (Statement of Work) services.

With over four decades of excellence, Acro delivers value to public and private sector clients nationwide through service innovation, operational excellence, and a commitment to diversity.

Position Summary.

We are seeking a dynamic, digitally savvy Marketing Director to lead our end-to-end marketing function, with a strong focus on content development, social media, lead generation, and product marketing.

This hands-on leadership role requires both strategic vision and execution excellence.

The ideal candidate has prior experience building B2B marketing campaigns in the staffing or professional services industry and is confident managing a multidisciplinary team while also rolling up their sleeves to drive measurable results.

Key Responsibilities.

- Lead and manage a high-performing marketing team, overseeing strategy and execution across content, digital, social, and product marketing.

- Develop compelling content strategies including whitepapers, case studies, blogs, web copy, and thought leadership that position Acro as an industry leader.

- Design and execute multi-channel lead generation campaigns that support sales and business development goals.

- Own and evolve the companys social media presence (LinkedIn, Twitter, YouTube, etc.) to grow engagement and reach.

- Collaborate with product, sales, and operations teams to define and promote workforce solutions offerings through tailored messaging and positioning.

- Lead the marketing plan for our Product Group(XRM).

- Be part of /lead the rebranding effort.

- Define and manage the marketing calendar, campaign milestones, and performance KPIs.

- Optimize marketing tech stack and tools (CRM, email platforms, analytics dashboards) to improve ROI tracking and funnel management.

- Coach and develop team members, fostering a culture of accountability, creativity, and continuous improvement.

- Stay current on market trends, competitive activity, and emerging digital marketing best practices.

Required Qualifications.

- 7+ years of progressive experience in B2B marketing, with at least 2 years in a leadership role.

- Proven success in content marketing, digital campaigns, and lead generation strategy and Product marketing execution.

- Strong understanding of social media platforms, B2B SEO, paid media, and marketing automation.

- Demonstrated ability to manage and grow a marketing team.

- Excellent writing, editing, and verbal English communication skills.

- Deep familiarity with CRM platforms (e.g., Salesforce), email marketing tools, and analytics dashboards (e.g., Google Analytics, HubSpot).

- Track record of supporting sales enablement and product marketing in a services-oriented or staffing environment.

Preferred Qualifications.

- Experience in staffing, HR technology, or workforce solutions industries.

- Familiarity with proposal support, marketing around Government contracts, and co-branded campaigns with strategic partners.

- Bachelor's degree in Marketing, Communications, Business, or related field; MBA or similar advanced degree is a plus.