Director - Marketing - IT/Startup

Director - Marketing

Location: Bangalore

We are a category-building enterprise SaaS company in education which has completed the 0 - 1 journey and is well poised for the 1 - 10 journey in the next 24 months. You will build a strong, passionate, and high-velocity team of writers, designers, managers to market our core product. Some days you'll wear the strategy hat to whiteboard our platforms future. Other days you'll be hands on reviewing content, driving SEO, introducing marketing automation, and coordinating with our PR partner. We want our growth to be not only fast but efficient and sustainable as well. You will also act as a trusted adviser to the CEO.

Responsibilities:

Leadership, Strategy and Team-building:

- Develop and execute a results-driven marketing strategy aligned with overall business goals.

- Contribute to the overall strategic direction of the company.

- Develop and manage the marketing budget, allocating resources effectively to maximize RoI.

- Represent the company at national and international forums.

- Present the progress and future plans to board members and investors.

- Recruit, mentor, and develop top talent, fostering a culture of learning & career growth.

- Provide leadership and guidance to promote a collaborative and productive work environment.

- Collaborate with sales, product, and other cross-functional teams to ensure alignment and effective execution of marketing strategies.

Brand Development and Positioning:

- Define and maintain the company's brand identity, ensuring consistency across all channels and touchpoints.

- Position Digii as a thought leader and innovator in the enterprise software space in education.

- Oversee digital marketing channels, including SEO, SEM, social media, and email marketing, to

maximize online visibility and engagement.

- Conduct thorough market research to identify trends, competitive landscapes, and customer needs.

Lead Generation and Demand Generation:

- Implement targeted campaigns and initiatives to generate high-quality leads and drive demand for our software solutions.

- Utilize a data-driven approach to optimize lead acquisition, conversion, and retention strategies.

- Implement marketing automation to streamline lead nurturing and customer engagement

processes.

- Conceptualise and execute events to engage relevant audiences and generate leads.

Product Marketing:

- Work closely with the product team to develop and execute go-to-market strategies for new products and features.

- Create compelling product messaging and positioning that resonates with target customers.

Required Experience:

- 7+ years of experience in marketing with 2+ in leadership roles.

- At least two large initiatives/campaigns which you have led completely for review by our team.

- An Enterprise Software startup experience will be a big plus.