Director - Marketing - IT

What You'll Own:

- Lead positioning and messaging across all products and ICPs (MGA, Carrier, Mutual)

- Drive the narrative as we shift from a point solution to a multi-product underwriting platform

- Own competitive landscape mapping, category creation, and strategic differentiation

- Oversee integrated GTM campaigns across LinkedIn, email, events, and web

- Drive top-of-funnel, nurture, and ABM with performance + product marketing

- Own product launches and website updates in collaboration with cross-functional teams

- Work with events and sales to scale field marketing

- Partner with SDRs/AEs to refine pitches, decks, battlecards, etc.

- Bring structure to content production, reviews, asset management

- Build and track OKRs, campaign metrics, and budget allocation

Manage a growing team of:

- Product Marketer

- Performance Marketer

- Marketing Ops

- Event Marketer

- Content Writer

- Designer (external/freelance)

- Run 1:1s, team planning, hiring, onboarding, training, and reviews

- Build a feedback-driven, high-performance culture

You'll Thrive If You Have:

- 8-10 years in B2B SaaS marketing, ideally with early-stage or GTM ownership

- Experience owning messaging/positioning in multi-product or evolving product environments

- Strong team management experience (at least 3-5 direct reports)

- A player-coach mindset: strategic thinker, but not afraid to get hands-on

- Passion for building from 0- 1 with limited structure

- Deep appreciation for cross-functional collaboration (especially sales + product)

- Excellent written and verbal communication

Nice to Have:

- Experience in insurance, fintech, or regulated B2B markets

- Familiarity with tools like HubSpot, Airtable, Notion, ClickUp

- Comfort with performance metrics, budgeting, and OKR systems

Perks & Culture:

- Competitive salary

- Generous ESOPs

- High ownership, fast-paced environment

- Work directly with the founding team

- Fully remote with flexibility

- Opportunity to build from scratch and create meaningful impact

- Team leadership role with visibility and influence across the company