Director of Marketing (Founding Team)

Location: Bangalore, Karnataka, India (Remote-Friendly)

Experience Required: 8-10 Years

Employment Type: Full-Time, Leadership Role

About the Company:-

Our client is a fast-growing, Y Combinator-backed SaaS startup that is transforming commercial underwriting through AI-powered automation. They work with over 40+ insurance carriers and MGAs in the U.S., using AI to convert messy, unstructured documents and web data into real-time insights for underwriting teams.

After achieving strong product-market fit with their initial solution, the company is now expanding into a full-stack underwriting platform - including submission intake, web enrichment, and appetite automation. To fuel this next phase of growth, they're looking for a Director of Marketing to join the founding team and build out a scalable, high-impact marketing function.

Why This Role Stands Out:-

This is a founding leadership opportunity - not just a marketing management role. You'll help define the company's voice, shape its GTM strategy, and build a team from the ground up. You'll work closely with the CEO, product, and sales to drive narrative, pipeline, and market positioning.

Key Responsibilities:-

1. Strategy & Positioning:-

- Develop and lead product positioning and messaging across multiple segments (MGAs, carriers, mutuals)

- Evolve the company narrative as it transitions from a single-point solution to a multi-product platform

- Conduct competitive research and category development to drive differentiation

2. Go-to-Market Execution:-

- Oversee multi-channel GTM campaigns across LinkedIn, email, events, and web

- Manage ABM programs, nurture sequences, and top-of-funnel campaigns with performance and product marketing approaches

- Plan and lead product launches in collaboration with cross-functional teams

3. Sales Enablement & Field Marketing:-

- Build and maintain sales collateral, pitch decks, battlecards, and positioning guides

- Collaborate with sales and event marketing to strengthen field engagement and conversions

- Refine messaging for SDRs and AEs to ensure alignment across the buyer journey

4. Team Building & Ops:-

1. Build and manage a cross-functional marketing team, including:

- Product Marketer

- Performance Marketer

- Marketing Ops

- Event Marketer

- Content Writer

- Freelance Designer

2. Set and track OKRs, performance metrics, and campaign ROI

3. Drive structured processes for content production, reviews, and asset management

4. Lead team planning, hiring, onboarding, training, and performance management

Ideal Candidate Profile:

Must-Haves:

- 8-10 years of B2B SaaS marketing experience, ideally in a high-growth or startup environment

- Proven ability to own messaging/positioning in a complex, evolving product ecosystem

- Experience managing 3 - 5 + direct reports across various marketing functions

- A true player-coach who can think strategically and execute tactically

- High comfort in zero-to-one environments with minimal structure

- Strong collaboration skills, especially with product and sales teams

- Excellent written, verbal, and storytelling skills

Bonus Points:

- Experience in insurance, fintech, or regulated B2B industries

- Familiarity with tools like HubSpot, Notion, Airtable, ClickUp

- Exposure to performance tracking, budgeting, and OKR systems

Perks & Culture:

- Competitive salary + Generous ESOPs

- High autonomy and a fast-paced startup culture

- Full remote flexibility

- Direct collaboration with the founding team

- Opportunity to create meaningful impact in a high-ownership role

- Visibility across the organization in a mission-critical leadership position