Director - Marketing - FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Description - The Director Marketing will lead strategic marketing initiatives within the FMCG sector, focusing on brand development, market expansion, and consumer engagement.

Client Details:

Our client is a well-established, large organization operating in the FMCG industry, known for its robust portfolio of consumer-focused products. With a strong presence in markets worldwide, they are committed to delivering quality and innovation.

Job Description:

- Develop and implement comprehensive marketing strategies to drive brand growth and market share.

- Lead cross-functional teams to execute campaigns across various channels, including digital and traditional media.

- Analyse market trends and consumer insights to identify opportunities for innovation and product positioning.

- Oversee the creation and management of marketing budgets to ensure optimal resource allocation.

- Collaborate with sales teams to align marketing efforts with business objectives and revenue targets.

- Build and maintain relationships with external partners, agencies, and key stakeholders.

- Monitor and evaluate campaign performance, providing actionable recommendations for improvement.

- Ensure compliance with brand guidelines and regulatory standards in all marketing activities.

- Proven experience in leading marketing initiatives within the FMCG sector.

- Strong analytical skills with the ability to interpret data and make informed decisions.

- Expertise in digital marketing, brand management, and consumer insights.

- Excellent communication and leadership skills to manage teams and collaborate with stakeholders.

- A strategic mindset with a focus on innovation and results-driven execution.