Director - Marketing - B2B - ITES/BPO Industry

Key Responsibilities

1. Marketing Strategy & Brand Leadership

- Define and execute a marketing roadmap aligned with business goals.

- Enhance brand visibility in domestic and international BPO markets.

- Develop effective messaging, marketing campaigns, and storytelling initiatives.

- Lead brand and digital presence initiatives (social media, events, and campaigns).

2. Demand Generation & Business Enablement

- Partner with sales and client acquisition teams to drive qualified lead generation.

- Create marketing collaterals, presentations, and case studies to support RFPs.

- Measure and report campaign ROI and marketing performance metrics.

3. Digital Marketing & Content Management

- Manage digital marketing, SEO/SEM, website optimization, and online branding.

- Oversee social media channels, content calendars, and performance analytics.

- Drive thought leadership content-blogs, newsletters, and whitepapers.

4. Corporate Communications & PR

- Lead internal and external communications, including PR and media relations.

- Ensure consistent branding across all company communications.

- Strengthen employer branding and event visibility.

5. Leadership & Collaboration

- Lead and mentor a small marketing team covering digital, design, and content.

- Work closely with HR, Sales, and Operations to support business objectives.

- Manage marketing budgets and vendor relationships effectively.

Key Skills & Experience

- 12-15 years of experience in Marketing, with at least 5 years in a senior role within BPO/BPM or ITES industry.

- Strong background in digital marketing, branding, and lead generation.

- Hands-on with marketing automation, CRM, and analytics tools.

- Excellent communication, presentation, and stakeholder management skills.

- Data-driven mindset with creative problem-solving ability.

Education

- Bachelor's degree in Marketing, Communications, or related field.

- MBA in Marketing preferred.

- Certifications in Digital Marketing / Growth Marketing are an added advantage.