Director - Market Research - Consumer Insights

Role Overview:

As the Director - Market Research, you will lead and manage market research projects, providing strategic insights to clients across various sectors. This role involves working closely with internal teams and external stakeholders to design, execute, and analyze research studies that inform critical business decisions. Your expertise will directly impact client strategies, product development, and market positioning.

Key Responsibilities:

- Lead the design and implementation of market research methodologies to address client business objectives.

- Manage end-to-end market research projects, ensuring timely delivery and high-quality results for clients.

- Analyse market trends, consumer behaviour, and competitive landscapes to provide actionable insights.

- Develop and present comprehensive research reports and recommendations to clients and internal stakeholders.

- Collaborate with cross-functional teams to integrate market research findings into strategic planning and decision-making processes.

- Mentor and develop a team of market research analysts, fostering a culture of excellence and innovation.

- Manage budget and resources effectively to maximise the impact of market research initiatives.

- Identify and evaluate new market research tools and techniques to enhance the company's capabilities.

Required Skill set:

- Demonstrated ability to design and execute a wide range of market research methodologies, both qualitative and quantitative.

- Proven expertise in analysing complex data sets and translating them into clear, actionable insights.

- Excellent communication and presentation skills, with the ability to effectively convey research findings to diverse audiences.

- Strong leadership and team management skills, with a track record of developing and mentoring high-performing teams.

- Deep understanding of statistical analysis and market research software (e.g., SPSS, SAS).

- Ability to manage multiple projects simultaneously and meet tight deadlines.

- A Master's degree in Marketing, Statistics, Economics, or a related field is preferred.

- 10-14 years of relevant experience in Market Research and Analytics.