Director - Integrated Media Strategy

Director - Integrated Media Strategy

Description:

About the Company. Urgent Hiring for Director for Integrated Media Strategy Gurgaon.

About the Role:

Experience 12 years plus (Traditional and Digital Media).

Responsibilities:

Media Strategy:

- Craft integrated media strategies by seamlessly blending traditional and digital media channels.

- Collaborate with cross-functional teams to ensure data-driven media strategies that align with client objectives.

- Drive innovation in media strategy/planning, identifying new opportunities and trends in the evolving media landscape.

Client & Stakeholder Management:

- Act as a strategic advisor to key clients, guiding them on effective media strategies.

- Work closely with internal teams to innovate and develop impactful campaigns for clients.

- Lead client presentations, client pitches showcasing media strategies and insights, and performance strategies.

Performance & Optimization:

- Utilize media research tools, audience insights, and analytics to refine media strategies.

- Stay ahead of industry trends, competitive benchmarks, and emerging technologies to enhance media strategies' effectiveness.

Qualifications:

- 12+ years of experience in media strategy.

- Strong knowledge of audience measurement tools (e.g., RAM, TAM, TGI).

- Exceptional client management, leadership, and presentation skills.

- Ability to translate business objectives into high-impact media strategies.

- Prior experience in a media agency is highly preferred.