Director - Inbound Marketing - Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.) - Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email campaigns and online events to drive brand awareness and customer acquisition. - Own company YouTube channel and manage video production, editing and organic growth of the channel. - Optimize marketing automation and lead nurturing processes through email, content, and social channels. - Establish closed-loop analytics with sales to understand how our inbound marketing activity translates to leads and sales. - Conducting customer, competitor, and product research. - Create monthly reports containing a robust description of weekly/monthly activities, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics. - Actively brainstorm and propose new ideas for inbound marketing campaigns and ensure end to end execution of campaign ideas. - Measure the effectiveness of campaigns against agreed key performance indicators (KPIs) - Understand analytics and data, using them to create effective content strategies - Maintain up-to-date knowledge of the industry's best practices, strategies, and offerings around inbound marketing - Create, manage, and execute multi-channel marketing campaigns that leverage SEO, social, inbound marketing, email campaigns, and events to grow customer acquisition Requirements : - 8 to 12 years of digital marketing experience, with proven experience in Inbound Marketing. - Must be able to demonstrate having successfully grown traffic, revenues and key metrics using in-bound marketing in previous roles. - Must have a good understanding of the operational challenges of Inbound marketing, including working with freelancers, agencies and other third parties. - Have an in-depth understanding of the current Google Search algorithms, latest Google updates and YouTube marketing. - Understanding of the production process of digital assets including articles, case studies & videos ( Ed-tech industry is preferred) - Experience growing organic traffic/ YouTube audience/channel in U.S geography is an added advantage. - Excellent communication skills with exceptional written communication skills to provide actionable insights for improving blogs, newsletters, social media content and other inbound communications. - Creative thinker, problem solver with efficient organizational and time management skills - Proficiency in marketing automation and Wordpress hands-on experience is an advantage

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Director - Inbound Marketing - EdTech 

Job Description for Director - Inbound Marketing - EdTech  in Aarvi Consultants in  Any Location for (8-12) years of experience. Apply Now!