Director/Head - Marketing - Retail - IIM/MDI/ISB/FMS

We are hiring for a Head/Director of marketing role. Position based with a large retail organization in Delhi.

Candidates with strong Marketing experience preferred.

Job Description :

- Planning, creating and managing offline and online marketing campaigns

- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers

- Defining brand positioning.

- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising

- Maintaining our social media presence across all digital channels

- Marketing communication for the brand for offline/online modes.

- Guarding brand identity and usage

- Update the marketing and PR plan on a quarterly basis

- Managing brand associations

- Planning Media mix

- Vendor/Agency management

- Conceptualizing and Enabling BTL/ATL campaigns

- Conducting marketing research at regular time intervals.