Director - Growth Marketing - IT

The main responsibilities will be:

1. Creating a large organic (not to be confused with SEO) top funnel for our low priced offerings including academy Pro subscription and Gen AI Academy.

This will be achieved through a host of activities such as:

- Creating virality (either via content or lead magnet product ideas)

- Building a solid referral program for existing customers that helps build critical mass

- Identifying new channels and avenues (e.g. various relevant groups on different social media channels) to build visibility and advocacy

- Create new partnerships with other relevant brands/ media outlets etc., that can help expand our reach amongst relevant audiences

2. The main KRAs will be highly numbers focussed, for paid subscriptions and renewal rates.

3. The key markets for these products will be India and the US.

Who will fit this role?

- We expect that this person will be an agile self-starter who is able to do many of the above mentioned activities with minimal dependency on other teams.

- Anyone who has shown ability to scale an early stage brand in a sustained manner (sticky customers) with minimal brand advertising support.

- People who have worked on a host of non-performance marketing lead gen activities such as content marketing, influencer collaborations, community building etc will be relevant for this role.

- This person must have a deep understanding of all avenues available to brands to promote themselves.

- People who have worked on brands that have a subscription model from industries such as gaming, entertainment etc will be preferred though this is not an essential criterion.