Director - Growth Marketing - B2B Tech/HR Tech/eCommerce

We're Hiring: Director of Growth Marketing (B2B Tech | US-Based | Startup Experience required)

Experience - 10+ Years

Mandatory - Startup Experience, US Based B2B Technology

Domain - HR Tech or E-commerce

Work Mode - once a month from office as per business plan

Notice Period - Immediately

We're seeking a Director of Growth Marketing to lead demand generation and growth strategy across multiple high-performing US-based B2B technology brands.

Note: This is not a sales development or BDR role. In some markets, "demand generation" is often misunderstood as outbound calling or lead qualification. This role is senior-level marketing leadership, focused on designing and executing full-funnel strategies to drive high-quality pipeline and revenue growth.

Key Responsibilities:

- Translate business objectives and marketing priorities into effective demand generation strategies and integrated multichannel campaign plans.

- Design, execute, and optimize demand generation campaigns targeted at B2B technology buyers, leveraging digital, ABM, SEO, webinars, content marketing, and outbound sales programs.

- Leverage product positioning, persona research, market insights, and intent data to align campaign messaging and creative with optimal channels and buying stages.

- Manage the marketing funnel from top to bottom, optimizing conversion rates at each stage and driving qualified pipeline growth.

- Collaborate with sales to ensure alignment on lead scoring, qualification criteria, and seamless handoff processes.

- Develop and deliver compelling content that speaks to the unique needs and pain points of Ideal Customer Profiles (ICPs).

- Oversee executional details including timelines, budgets, resource allocation, and cross-functional coordination.

- Use data and analytics to measure campaign performance, communicate results, identify areas for improvement, and drive continuous optimization.

- Lead and mentor a small team of marketers and BDRs while working cross-functionally with the centralized marketing team.

- Continuously improve operational processes to streamline campaign production and increase efficiency.

- Stay aligned and in close communication with stakeholders across marketing, sales, product, content, enablement, and operations.

If you're a strategic and hands-on growth leader with a track record of building pipeline and scaling marketing in US-based B2B startups-we'd love to connect.