About the Role:

We are seeking a Director of Growth Marketing to be the demand generation and strategy leader for multiple B2B technology brands.

Note: This is not a sales development or BDR role.

In some markets, the term demand generation is often misunderstood to refer solely to outbound calling or lead qualification. This role is a senior-level marketing leadership position responsible for designing and executing full-funnel marketing strategies that generate high-quality pipeline for sales.

This role is ideal for a strategic, data-driven marketer who can balance high-level planning with hands-on execution. You will oversee a small marketing team (including a Growth Marketing Manager and BDRs) and work closely with a centralized marketing team to bring your strategy to life.

Your primary success metric: Pipeline generation building scalable demand generation programs that convert into high-quality sales opportunities. to be the demand generation and strategy leader for multiple B2B technology brands. This role is ideal for a strategic, data-driven marketer who can balance high-level planning with hands-on execution. You will oversee a small marketing team (including a Growth Marketing Manager and BDRs) and work closely with a centralized marketing team to bring your strategy to life.

Key Responsibilities:

- Translate business objectives and marketing priorities into effective demand generation strategies and integrated multichannel campaign plans.

- Design, execute, and optimize demand generation campaigns targeted at B2B technology buyers, leveraging digital, ABM, SEO, webinars, content marketing, and outbound sales programs.

- Leverage product positioning, persona research, market insights, and intent data to align campaign messaging and creative with optimal channels and buying stages.

- Manage the marketing funnel from top to bottom, optimizing conversion rates at each stage and driving qualified pipeline growth.

- Collaborate with sales to ensure alignment on lead scoring, qualification criteria, and seamless handoff processes.

- Develop and deliver compelling content that speaks to the unique needs and pain points of Ideal Customer Profiles (ICPs).

- Oversee executional details including timelines, budgets, resource allocation, and cross-functional coordination.

- Use data and analytics to measure campaign performance, communicate results, identify areas for improvement, and drive continuous optimization.

- Lead and mentor a small team of marketers and BDRs while working cross-functionally with the centralized marketing team.

- Continuously improve operational processes to streamline campaign production and increase efficiency.

- Stay aligned and in close communication with stakeholders across marketing, sales, product, content, enablement, and operations.

Who You Are?

- 10+ years of experience in B2B technology marketing, with at least 4 years working with US-based B2B technology companies.

- A strategic leader and an executional powerhouse able to develop high-level marketing plans while also rolling up your sleeves to execute when needed.

- Data-driven and results-oriented, with a proven track record of driving demand and pipeline growth.

- Strong collaborator and communicator, comfortable working across sales, marketing, and executive teams.

- Creative problem solver who can think beyond traditional demand generation strategies to drive high-impact results.

- Comfortable working US East Coast hours to collaborate effectively with portfolio company teams.