Director - Distribution Strategy

The Director - Distribution Strategy will lead the design, optimization, and execution of the organization's national distribution and go-to-market strategy. This role will be responsible for building scalable, cost-efficient, and high-reach distribution networks across General Trade, Modern Trade, E-commerce, and emerging channels, ensuring market penetration, service levels, and profitability aligned with business growth plans.

KEY RESPONSIBILITIES:

- Define and own end-to-end distribution strategy across regions and channels

- Drive network design including CFA/warehouse footprint, redistribution points, and last-mile delivery

- Lead distributor appointment, performance management, and capability building

- Optimize cost-to-serve, freight, inventory norms, and service KPIs

- Partner closely with Sales, Supply Chain, Finance, and Commercial teams for GTM execution

- Lead expansion into new markets, rural reach, and alternate channels

- Drive digitization initiatives including DMS, analytics, and visibility tools

- Build and mentor high-performing regional and central distribution teams

- Track competition benchmarks and continuously improve distribution effectiveness