Director - Digital Marketing

Description:

Job Title: Associate director- Digital Marketing

Location: Metro City (India)

Work Model: Full-time

Experience: 5+ years

Confidential Hiring

Role Context:

The Growth Marketing Manager will be part of a high-impact growth team and will own user acquisition and growth targets through paid digital channels. This role requires complete ownership of performance metrics, budget management, and scale across app and digital platforms.

Key Responsibilities:

- Own and scale paid user acquisition and remarketing campaigns across Google Ads, Meta, YouTube, and other performance channels

- Drive growth targets by managing large-scale budgets and optimizing CAC and ROI

- Monitor, analyze, and optimize campaign performance on a daily basis

- Work closely with agencies and internal stakeholders to plan and execute media strategies

- Develop and track KPIs, dashboards, and reporting frameworks

- Analyze creatives, audiences, and funnels to identify optimization opportunities

- Conduct regular competitive benchmarking and market analysis

- Manage end-to-end budget planning, tracking, and billing accuracy

Required Skills & Experience:

- 5+ years of experience in growth marketing / paid performance marketing

- Strong hands-on expertise in Google Ads, Meta Ads, YouTube Ads

- Experience managing monthly budgets of 5 Cr+ (directly or via agencies)

- Exposure to app install and app growth campaigns (high MAU environments preferred)

- Advanced Excel and data analysis skills

- Strong problem-solving mindset and ability to thrive in fast-paced environments