Director - Customer Growth - FMCG

Key Responsibilities

- Develop and own the company's customer growth strategy aligned with business goals

- Lead initiatives across the customer lifecycle-from awareness to advocacy

- Optimize acquisition channels (paid, organic, referral) for maximum ROI

- Collaborate with product and UX teams to improve conversion and retention

- Design and execute A/B tests and growth experiments to validate hypotheses

- Analyze customer data to identify segmentation, targeting, and personalization opportunities

- Partner with sales to align lead generation and conversion strategies

- Build and mentor a high-performing growth team

- Report on KPIs such as CAC, CLV, churn rate, and NPS Increase wallet share among existing customers.

- Develop new product categories such as frozen foods, staples, and dairy.

- Full P&L ownership and accountability.

- Experience managing projects from concept (0) to full scale (1).

- Strong leadership skills with the ability to manage large teams.